Ferguson Plarre Bakehouses

Ferguson Plarre Bakehouses is a family owned and operated bakery business based in Melbourne, Australia. The business began as two separate entities (Ferguson’s Cakes and Plarre’s Cakes) with the families coming together to form Ferguson Plarre Bakehouses in 1980. Ferguson Plarre now has 52 stores across Victoria. In 2012, members of the Plarre family bought out the Ferguson's stake and it is now owned by Ralph Plarre (40%), Steve Plarre (25%), Mike Plarre (25%) and their independent chairman, Rod Douglas (10%). Steve Plarre is CEO.[1]

The bakery’s family history has links to many of Melbourne’s culinary institutions (such as Jimmy Watsons). One of its best-known outlets is in Melbourne's Queen Victoria Market, where locals have purchased the bakery’s cakes and pastries for decades.

Ferguson Plarre has won over 100 awards for its baked goods including the Official Great Aussie Pastie Competition, “Australia's Champion Dairy Dessert" as judged at the Australian Grand Dairy Awards (Chocolate Moussecake) Overall Cake and Pastry winner at the Victorian Baking Industry Awards as judged by BIAV.

In addition to these awards Ferguson Plarre has been recognised for its response to climate change through sustainable baking and business practices. In 2007 the bakery opened its environmentally friendly central baking facility in Keilor Park. There, the tier 1 and 2 emissions from every good baked is carbon offset. This offset is achieved by the planting of trees as part of the ‘Ferguson Plarre Forest’. 2009 saw Ferguson Plarre’s environmental action rewarded with the Origin Gold Banksia Award for excellence in sustainability.

History

Ferguson Plarre Bakehouses is a family owned and operated business. The Fergusons commenced their bakery business in 1901 and the Plarres in 1911. Both businesses focused mostly in the Northern and Western suburbs of Melbourne, Australia. After decades as separate businesses they merged in 1980 to become 'Ferguson Plarre Bakehouses'. The Ferguson family exited the business in 2012 and Plarre family members now run it.[1][2]

Sustainability

Ferguson Plarre supports sustainable business practices.[3] This has influenced the design and construction of a sustainable central baking facility in Keilor Park where 100% of their tier 1 and 2 carbon emissions are offset through tree planting. Environmental efforts at the facility include:

In addition to their sustainable baking facility, Ferguson Plarre has planted trees to offset greenhouse gas emissions at Mt Worth which is in Victoria, Australia, 15 km south of Warragul.[3]

All suppliers to Ferguson Plarre must meet minimum sustainability requirements as established through the company’s Sustainable Purchasing Questionnaire.

In collaboration with Sustainability Victoria, Ferguson Plarre Bakehouses launched the first hybrid truck to hit Victoria's streets.

Ferguson Plarre’s sustainable practices resulted in several awards including the 2009 Origin Gold Banksia Award for excellence in sustainability, the NAB Agribusiness Award for Environment and Energy Management 2009 and the Best Green Business Award at the 2008 national My Business Awards. The bakehouse’s environmental efforts have also brought attention from the media, other businesses, government and the education sector. This attention supports Ferguson Plarre’s philosophy of giving back to its community.


Awards

Product lines

References

  1. ↑ 1.0 1.1 "You can't unbake a business" by Alan Kohler, The Age, 7 November 2013. Retrieved 7 November 2013.
  2. ↑ "History - A recipe for success with cakes, savouries & more". Fergusonplarre.com.au. Retrieved 2012-01-20.
  3. ↑ 3.0 3.1 "Greenhouse Challenge". Fergusonplarre.com.au. Retrieved 2012-01-20.

External links