Fenchurch (clothing)

Fenchurch International Ltd.
Distributor and wholesaler
Industry Consumer goods
Founded 2000
Headquarters London, England
Products Apparel clothing
USD $5-10M[1]
Number of employees
 0
Parent JD Sports
Slogan Let the light in
Website http://www.fenchurch.com/

Fenchurch is a company and brand of skater clothing,[2] based in Acton, London, England. Although a new brand, it has become a part of the urban fashion scene.[3]

History

Fenchurch was founded in 2000 and the brand name is derived from Fenchurch Street railway station in the City of London. The brand had a media launch in 2001, and the marketing promotion was through a team of sponsored professional skateboarders and BMXers.[4] A year after the opening of its flagship store, Fenchurch was included in Time Out London's list of "London's 50 best boutiques" [5] Fenchurch products went on sale in 2002 and sales expanded into continental Europe during 2003. In 2005 a store was opened on Earlham Street in Covent Garden.[6]

Products

Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage.[2] Fenchurch is often criticised for high prices, but they have promised to lower these due to the recession. In 2007 the company produced a bag made from drinks can ring pulls[7] in association with HIV/AIDS charity Bottletop.[8] The collection includes t-shirts embroidered with the Fenchurch stitch.[3] Fenchurch also produces a Fenchurch Friendly collection of organic and fair trade clothing.[9]

Administration

It was announced in February 2011 that Fenchurch International Limited was in the process of administration and was seeking investment.

On 18 March 2011 it was announced that Fenchurch had been bought by JD Sports and have made all staff redundant bar the Creative Director, Chris Isherwood.[10]

References

  1. ↑ Alibaba.com - Fenchurch. Retrieved 22 December 2007.
  2. ↑ 2.0 2.1 Slingshot - Portfolio: Fenchurch Clothing. Retrieved 22 December 2007.
  3. ↑ 3.0 3.1 Time Out - London's 50 best boutiques. Retrieved 22 December 2007.
  4. ↑ Fenchurch - Fenchurch History: 2001. Retrieved 22 December 2007.
  5. ↑ Fenchurch at Brandneusense.
  6. ↑ citikey.com - Fenchurch. Retrieved 22 December 2007.
  7. ↑ Smart Planet - Fenchurch Bottletop bag reuses ring-pulls, fights AIDS, looks dazzling. Retrieved 22 December 2007.
  8. ↑ Cooler - op and Fenchurch Launch Stylish Bag to Raise Funds for Charity. Retrieved 22 December 2007.
  9. ↑ Bread & Butter - Fenchurch. . Retrieved 22 December 2007.
  10. ↑ Rushton, Katherine (2011-03-18). "JD Sports Fashion rescues Fenchurch from administration". Retail Week (Emap). Retrieved 2011-10-15.