Felix (pet food)

Felix is a European brand of cat food. The brand's mascot is a black and white cat named "Felix".

Distribution

It is owned by Purina, and sold in Australia, the United Kingdom, Belgium, Slovenia, the Republic of Ireland, the Netherlands, Germany and Austria, as well as France, Italy, Greece, Sweden and Denmark (both under the name Pussi), and Finland (under the name Latz). The brand also has milk.

History

The Felix brand was acquired from Quaker by Dalgety plc in 1995[1] and then sold to Nestlé in 1997.[2]

As of 2008, Felix is part of Nestlé Purina PetCare.

References

  1. Dalgety snaps up Felix Independent, 4 February 1995
  2. Sale of Spillers Petfoods for £715m PR Newswire, 1997

External links