Fashion Rocks

Fashion Rocks is an annual international charity fundraiser event, which features fashions by the world's top designers being presented to live performances by popular music acts.

Fashion Rocks Worldwide is the owner of the intellectual property rights to the Fashion Rocks brand[1] and grants licenses for these live events globally.[2] Fashion Rocks Worldwide also operates a content and commerce website at www.fashionrocks.com which launched in August 2014.

Fashion Rocks Live [3] is to take place one night during New York Fashion Week 2014, which runs Sept. 4-11. The newsroom staff of InStyle will produce the Fashion Rocks issue, which will be mailed with September issues of InStyle, to 1.2 million subscribers, and People (magazine) StyleWatch, to 200,000 subscribers.

History

2003 to 2006

The inaugural Fashion Rocks event was held at the Royal Albert Hall on October 15, 2003. Seventeen designers presented that night, including Donatella Versace and Alexander McQueen, with Björk, Jane's Addiction, Beyoncé, Robbie Williams, Grace Jones, Milla Jovovich, Blue and Duran Duran being among the performers.[4] Proceeds went to The Prince's Trust, which totalled £1-million.[5]

In 2004, Conde Nast held the first American Fashion Rocks event in New York, with Avril Lavigne performing along with John Rzeznik the mega-hit "Iris" by the Goo Goo Dolls. Other performers included Alicia Keys, Beyoncé, Usher with Dave Navarro, and the Pussycat Dolls along Marc Almond.

The second European event for the Prince's Trust was held on October 17, 2005 at the Grimaldi Forum in Monte Carlo and was sponsored by Swarovski. Hosted by Jerry Hall, a dozen designers presented that night, including Alexander McQueen, Calvin Klein, Dolce & Gabbana, Giorgio Armani, Prada, Roberto Cavalli, Versace and Vivienne Westwood. Musical guests included Blondie, Craig David, Amerie, Mariah Carey, Bon Jovi, Jamie Cullum and Róisín Murphy.[6]

That same year, Condé Nast held an event on September 8 at Radio City Music Hall which kicked off New York Fashion Week.[7] Among the performers that night were David Bowie, Gwen Stefani, Duran Duran, Alicia Keys, Tim McGraw, Shakira, Nelly, Billy Idol, Arcade Fire and Destiny's Child (in their last televised appearance as a group). Proceeds from the night went to Hurricane Katrina relief efforts[8]

In 2006, Elton John hosted the event, with proceeds to go to the Elton John AIDS Foundation.[9] Among the performers were Beyoncé, Jay-Z, Christina Aguilera, The Black Eyed Peas, and Nelly Furtado.[10]

2007 to 2009

The 2007 Conde Nast event featured performances from artists such as Aerosmith, Avril Lavigne, Mary J. Blige, Usher, Jennifer Hudson, Santana, Alicia Keys, Carrie Underwood, Lily Allen, Sugababes, Maroon 5, Róisín Murphy and Jennifer Lopez.[11]

The 2008 event was hosted by Denis Leary[12] and featured Ciara, Rihanna, Justin Timberlake, Miley Cyrus, Beyoncé, Mariah Carey, Natasha Bedingfield, Fergie, Kid Rock&Lynyrd Skynyrd(performed together), Keith Urban, Duffy, the Pussycat Dolls and The Black Eyed Peas.[13] Proceeds went to Stand Up To Cancer.[14]

In 2009, the first ever Latin American event took place in Rio de Janeiro, in Brazil, presenting designers such as Riccardo Tisci, Lenny Niemeyer, Calvin Klein, Lino Villaventura, André Lima, Marc Jacobs, Alexandre Herchcovitch and Donatella Versace.[15] The event was hosted by model Fernanda Lima and rapper Diddy.[16] Musical guests performing at the event included Mariah Carey, Wanessa, Ja Rule, Diddy-Dirty Money, Daniela Mercury, Grace Jones, Estelle, Ciara and Stop Play Moon.[17]

2010 to present

The new music-inspired social fashion shopping site, www.fashionrocks.com will launch in August 2014.

A new event took place in 2014, hosted in Brooklyn by Ryan Seacrest. Musical guests included Afrojack, Duran Duran, Jennifer Lopez, KISS, Miranda Lambert, Nico & Vinz, Pitbull, Rita Ora, The Band Perry and Usher.

References

  1. ↑ "FASHION ROCKS WORLDWIDE LIMITED" UK Companies House. Retrieved 2014-3-6.
  2. ↑ Ben Block, Alex. "Ron Burkle, Richard Beckman Team for Branded Entertainment Venture". The Hollywood Reporter. Retrieved 27 May 2014.
  3. ↑ "FASHION ROCKS" Three Lions Entertainment, LLC. Retrieved 2014-5-30.
  4. ↑ "Getting Their Fashion Rocks Off!". NME. 2003-10-16. Retrieved 2008-10-14.
  5. ↑ Naomi West (2005-10-17). "Retail therapy: Fashion Rocks". The Telegraph. Retrieved 2008-10-14.
  6. ↑ "Star World's musical extravaganza on New Year's Eve". www.indiantelevision.com. 2005-12-28. Retrieved 2008-10-14.
  7. ↑ "Star-studded lineup set for Fashion Rocks". www.mlive.com. 2005-08-10. Retrieved 2008-10-14.
  8. ↑ Brian Orloff (2005-09-09). "Bowie, Keys Dress Up". Rolling Stone. Retrieved 2008-10-14.
  9. ↑ Glenn Gamboa (2006-09-06). "Elton, stars shine.". Newsday. Retrieved 2008-10-14.
  10. ↑ Farrah Weinstein (2006-09-08). "Beyonce, Jay-Z, Christina Put The Rock in Fashion Rocks Concert". MTV News. Retrieved 2008-10-14.
  11. ↑ Glenn Gamboa (2007-09-07). "'Fashion Rocks' not such a good fit". Baltimore Sun. Retrieved 2008-10-14.
  12. ↑ "Condé Nast Media Group Announces Denis Leary Will Host FASHION ROCKS(TM) 2008 at Radio City Music Hall". Forbes. 2008-07-29. Retrieved 2008-10-14.
  13. ↑ Erin Carlson (2008-09-06). "Timberlake, Cyrus Among The Stars At Fashion Rocks". Citytv. Retrieved 2008-10-14.
  14. ↑ "Condé Nast Media Group Celebrates the Fifth Anniversary of Fashion Rocks(TM) at Radio City Music Hall(R)". marketwatch.com. 2008-07-22. Retrieved 2008-10-14.
  15. ↑ "Atrações". Oi Fashion Rocks Brasil. 2009-09-08. Retrieved 2009-09-08.
  16. ↑ "Fernanda Lima apresentará o Oi Fashion Rocks, diz jornal". EGO. 2009-10-20. Retrieved 2009-10-21.
  17. ↑ "Diddy e Ciara virão ao Fashion Rocks". Rolling Stone Brasil. 2009-09-15. Retrieved 2009-10-18.

External links