Fabletics

A subsidiary of JustFab, Fabletics is an online subscription retailer that sells women's sportswear and accessories.[1] It offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences.[2]

History

Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013[3] and officially launched on October 1, 2013.[4][5]

Membership

Membership costs $49.95 per month; however, members can choose to skip a month altogether without charge. Upon registering, members are required to complete a survey regarding their workout and lifestyle preferences. At the start of each month, personalized outfits are chosen for each member based on these preferences.[6]

Criticism

The company's business model and credit card practices have been criticized as deceptive.They deduct money from account without notifying users.

References

  1. ↑ Katy Young, Telegraph.co.uk. "Fabletics: Kate Hudson's new workout gear." Oct 16, 2013. Retrieved Nov 20, 2013.
  2. ↑ Mary MacVean, LA Times. "It's workout time with Kate Hudson, who's wearing her Fabletics gear ." Nov 2, 2013. Retrieved Nov 12, 2013.
  3. ↑ Lauren Leibowitz, Huffington Post. "Kate Hudson's 'Fabletics' Line Coming To JustFab This Fall ." July 9, 2013. Retrieved Nov 12, 2013.
  4. ↑ People.com. "Kate Hudson's Fabletics Line Launches Today: Will You Shop It?." Oct 1, 2013. Retrieved Nov 12, 2013.
  5. ↑ Corinne Lestch, New York Daily News. "Kate Hudson starts athletic apparel and accessories line Fabletics." Oct 2, 2013. Retrieved Nov 20, 2013.
  6. ↑ How It Works | Fabletics

External links