FOREO
| Industry | Personal Care |
|---|---|
| Founded | 2013 |
| Headquarters | Birger Jarlsgatan 22, 114 34 Stockholm, Sweden |
Area served | Worldwide |
Key people | Paul Peros (CEO) |
| Products | Skincare and oral care |
| Website |
www |
FOREO is a Swedish beauty brand established and headquartered in Stockholm, Sweden. Founded in 2013, the company specializes in beauty and oral care products. The brand is known for their innovative product designs and attractive packaging.[1] FOREO’s products are sold online and at retailers such as Sephora, Harvey Nichols, Neiman Marcus and Barneys New York.
Products
The LUNA™, FOREO’s flagship product, is a silicone skincare device that channels pulsations in various intensity levels for facial-cleansing and anti-aging. It was originally created as a gentler alternative to other sonic-cleansing devices, and launched for consumers in 2013.[2] FOREO’s product portfolio has since expanded to include a full range of LUNA™ skincare devices, as well as an oral-care device, the ISSA™, which was launched in 2014.[3]
Product List
Skincare – for consumers
- LUNA™
- LUNA™ for Men
- LUNA™ mini
- LUNA™ GOLD
- LUNA™ PLATINUM for Men
Skincare – for professionals
- LUNA™ Pro
- LUNA™ Professional Set
Oral care
- ISSA™
- ISSA™ mini
Awards and Recognition
LUNA™
- Style It Up Beauty Award – Best Beauty Ally.[4]
- The Beauty Shortlist – Best New Beauty Breakthrough 2014.[5]
- ELLE Sweden Beauty Award – Innovation of the Year 2014.[6]
- The Beauty Challenger Awards Europe – Best Beauty Accessory 2014.[7]
- Yo Dona International Awards – Best Beauty Tool 2014.[8]
- Salón Look Premios Galería de Innovación – Beauty Industry Trade Show 2014.[9]
LUNA™ for Men
- Men's Health – Grooming Tool of the Year 2014.[10]
References
- ↑ "ICMAD, Package Design Innovation: Skincare Face. City Awards 2014". Independent Cosmetic Manufacturers And Distributors.
- ↑ "With business in the U.K. and Asia since its inception in 2013". DrugStoreNews.
- ↑ "Swedish innovator FOREO releases the reinvention of the toothbrush: the ISSA™". GeekBeat.
- ↑ "Style It Up Beauty Award – Best Beauty Ally.". Style It Up.
- ↑ "Best New Beauty Breakthrough – Device or Beauty Product". The Beauty Shortlist.
- ↑ "DE NOMINERADE TILL ELLE BEAUTY AWARDS! – Innovation". ELLE Sweden.
- ↑ "Une sélection des marques les plus innovantes pour 2014". Beauty Challenger Awards.
- ↑ "Mejor producto de tecnobelleza". EL MUNDO.
- ↑ "PRODUCTOS SELECCIONADOS EN LA III GALERÍA DE INNOVACIÓN – LOOK 2014". Salón Look Internacional.
- ↑ "Grooming Tool of the Year 2014". Neiman Marcus.