Extreme Reach

Private
Industry Video Advertising
Founded 2008
Founder John Roland
Tim Conley
Daniel Brackett
Patrick Hanavan
Headquarters Needham, Massachusetts, USA
Key people
 John Roland, CEO
Services Advertising distribution and management
Number of employees
 800[1]
Website www.extremereach.com

Extreme Reach is an American digital media and software as a service company based in Needham, Massachusetts.[1] It provides a cloud-based, SaaS platform for video advertising and is considered one of the leaders in the field in North American.[2] It uses software to manage the delivery of video ads for various agencies, online publishers, and television statements, and also measures advertising campaigns through analytics. The company was ranked #171 on Inc.'s list of fastest growing private companies in 2013.[3]

History

Extreme Reach was formed in 2008 by co-founders John Roland, Tim Conley, Daniel Brackett, and Patrick Hanavan.[4] The founders were originally from FastChannel Network, a video advertising startup that was purchased by DG in 2006.[1] The company raised an initial $1.5 million in a Series A round of financing in 2009, landing seven Fortune 500 companies as clients. By late 2009, the company planned to expand with new offices in New York, Chicago, and Los Angeles.[5] By 2010, Extreme Reach had doubled its number of employees to approximately 100 and had raised a total of $11 million from venture capital investors.[6]

Acquisitions and partnerships

Extreme Reach made its first notable acquisition in 2012 with the purchase of the company Spotlight Business Affairs, Inc., a commercial rights management and payment company.[7] As of 2013, Extreme reach had raised approximately $60 million, inducing $51 million in funding from Spectrum Equity, a Boston, Massachusetts based private equity firm.[2] It had only used $5 million of the total funding by 2012 and had announced that it planned on several acquisitions in the next couple of years.[7]

In late 2013, Extreme Reach purchased publicly traded DG for a reported $485 million,[8] an Irving, Texas based provider of digital media services and former competitor who purchased FastChannel Network.[9] It purchased the company's television advertising business while the remainder of DG was spun off into a new company called Sizmek, Inc. (NASDAQ: SZMK).[10] The acquisition of DG was valued at half a billion dollars with financing coming from JP Morgan. With the acquisition, Extreme Reach grew to deliver television ads to over 9,000 clients throughout North America. After the acquisition, Extreme Reach grew to 800 employees, up from approximately 230, and quadrupled revenues.[1]

Extreme Reach continued to expand in 2014 with the acquisition of BrandAds, Inc. [11] The acquisition of BrandAds allowed it to provide clients with real-time video ad measurements. It also retained all of the employees of the California-based BrandAds.[12]

In May 2014, Extreme Reach partnered with Group IMD, a leading global advertizing distribution company.[13] The partnership created the largest delivery system for television commercials globally and allowed clients to manage content through a single point of service.[13]

References

  1. ↑ 1.0 1.1 1.2 1.3 Huang, Gregory T. (3 September 2013). "Extreme Reach Goes to Extreme Lengths With $485M DG Deal". Xconomy. Retrieved 1 September 2014.
  2. ↑ 2.0 2.1 Farrell, Michael B. (14 August 2013). "Deal puts tech firm Extreme Reach at top of field". The Boston Globe. Retrieved 1 September 2014.
  3. ↑ "Extreme Reach Honored in Inc. Magazine's Annual List of America's Fastest-Growing Private Companies-the Inc. 500". Bloomberg. Retrieved 1 September 2014.
  4. ↑ Alspach, Kyle (23 August 2013). "Extreme Reach seeks new heights with acquisition". Boston Business Journals. Retrieved 1 September 2014.
  5. ↑ Moore, Galen (20 January 2009). "Extreme Reach grabs $15.M in first funding round". Boston Business Journal. Retrieved 1 September 2014.
  6. ↑ Moore, Galen (12 November 2010). "Ad tech startup plans hiring spress fueled by HD rise". Boston Business Journal. Retrieved 1 September 2014.
  7. ↑ 7.0 7.1 Seiffert, Don (24 February 2014). "An Extreme Reach to video advertising". Boston Business Journal. Retrieved 1 September 2014.
  8. ↑ http://www.xconomy.com/boston/2013/09/03/extreme-reach-goes-extreme-lengths-485m-dg-deal
  9. ↑ McCracken, Jeffrey; Saitto, Serena (6 June 2012). "Digital Generation Said to Snub Takeover Bid Topping $20". Bloomberg. Retrieved 1 September 2014.
  10. ↑ Simpson, Perry (7 February 2014). "News Byte: DG Rebranding Following Extreme Reach Sale". Digital Marketing News. Retrieved 1 September 2014.
  11. ↑ Marvin, Ginny (6 May 2014). "Extreme Reach Buys BrandAds, Online Video Ad Verification & Analytics Start up". Marketing Land. Retrieved 1 September 2014.
  12. ↑ Castellanos, Sara (6 May 2014). "Extreme Reach of Needham acquires California company". Boston Business Journals. Retrieved 1 September 2014.
  13. ↑ 13.0 13.1 Winslow, George (28 May 2014). "Extreme Reach, Group IMD Partner on Video Ad Delivery". Broadcasting Cable. Retrieved 1 September 2014.

External links