Extra (service areas)

Extra MSA
Private
Industry Hospitality
Headquarters Lincoln, England, UK
Area served
 United Kingdom
Key people
 Stephen Spouge, Owner/Director,
Robert Wade, Chairman
Parent Swayfields
Website Extra MSA

Extra MSA Services Ltd is a company which operates motorway service stations in the United Kingdom, as well as areas on primary routes. It is based on Castle Hill, Lincoln close to Lincoln Cathedral. It is also known as Extra MSA Forecourts Ltd.

Market position

Extra is the fourth largest service station operator in the UK behind Moto (1st), Welcome Break (2nd) and RoadChef (3rd). It came into operation after the government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001.

Outlets

Service stations

Extra developed its first three service stations at a cost of £60m. The parent company was set up in 1992 by Stephen Spouge, who is now Chairman. Its service stations are designed by Nash and Partners of West Sussex.[1] The fuel reservoirs are built by WEFCO of Gainsborough. It originally planned 17 service stations and currently operates a total of 7 service stations, and 2 petrol stations at competitor owned sites:

Petrol stations with basic services

Future stations

Extra is currently the fastest developing service station operator in the UK with three areas opening, one each year up to 2010. The most recent station to open was at Cobham in late 2012. Future sites plan to maximise areas of the road system that have few service areas, and will be developed by Swayfields Ltd, who own the Extra company.

Service stations due to open:

Facilities

Extra motorway service areas have eateries including McDonald's, Starbucks, KFC and Le Petit Four Francais. Petrol stations are provided by Shell and hotels are operated by Ibis Budget, Days Inn and Travelodge. Extra's self-branded chain of self-service restaurants cover its network of motorway services.

See also

References

  1. ↑ "Motorway Service Areas", Nashandpartners.co.uk. Retrieved 3 December 2011
  2. ↑ http://www.sheffieldmotorwayservices.co.uk/

External links

News items