European Society for Opinion and Marketing Research
ESOMAR (originally named The European Society for Opinion and Market Research) is a world association for market, social and opinion researchers.
Founded in 1948, ESOMAR began as a regional association within Europe. Currently, with more than 5,000 members in over 130 countries, ESOMAR’s global membership brings together professionals in market and opinion research, marketing, advertising, business, public affairs and media from across the world.
ESOMAR recently launched Corporate Membership in September 11, 2012, which changed its structure to allow for individual and corporate members.
ESOMAR now represents over 50,000 market research professionals worldwide.
According to its mission statement, ESOMAR encourages, advances and elevates market research worldwide. Its stated goal is to promote the highest standards in market research for improving decision making in the public and private sectors, by:
- safeguarding the interests of the Market, Social and Opinion Research industries globally
- improving and promote international best practice
- promoting the value of the industry to commerce and society
ESOMAR, in collaboration with the International Chamber of Commerce, has established a world-wide code of ethical practice, the ICC/ESOMAR International Code on Market and Social Research, for its members and actively advocates self-regulation by promoting industry standards. All individual members agree to abide by these standards and codes of ethical practice while conducting market research. Additionally, the Code has been adopted or endorsed by more than 65 the major national professional bodies around the world.
The ESOMAR Council is currently presided over by Laurent Flores, France. The previous President and current Past President was Dan Foreman, UK. Dan was elected in 2012, taking office 2013-14. He is the Youngest ever President, aged 38 at election.
Previous Presidents include:
2011-2012 - Dieter Korczak 2009-2010 - Gunilla Broadbent 2007-2008 - Frits Spanbergen
A full list of Past Presidents:
Period
Name
Country
1948 - 1950 Pierpaolo Luzatto Fegiz Italy 1950 - 1952 Ditlev Reventlow Denmark 1952 - 1954 Henry Durant UK 1954 - 1956 Pierre Devrient Switzerland 1956 - 1958 Leif Holbæk-Hanssen Norway 1958 - 1960 Graeme Cranch UK 1960 - 1962 Jan van Rees Netherlands 1962 - 1964 Yves Fournis France 1964 - 1966 Michael G. Lyster UK 1966 - 1968 Peter Schmitt Germany 1968 - 1970 Paul H. Berent UK 1970 - 1972 Jean Bigant France 1972 - 1974 Erik Kristoffersen Denmark 1974 - 1976 Gabriele Morello Italy 1976 - 1978 Coen C.J. de Koning Netherlands 1978 - 1980 Harald Ruppe Germany 1980 - 1982 Jean Quatresooz Belgium 1982 - 1984 Ivor Shalofsky Switzerland 1984 - 1986 Peter van Westendorp Netherlands 1986 - 1988 Bryan Bates UK 1988 - 1990 Jean-Louis Laborie France 1990 - 1992 Emile van Westerhoven Netherlands 1992 - 1994 Mary Goodyear UK 1994 - 1996 Helmut Jung Germany 1996 - 1998 Mario van Hamersveld Netherlands 1998 - 2000 Daniel Leconte France 2000 - 2002 John Kelly UK 2002 - 2004 Fredrik Nauckhoff Switzerland 2004 - 2006 José Wert Ortega Spain 2006 - 2008 Frits Spangenberg Netherlands 2008 - 2010 Gunilla Broadbent USA 2010 - 2012 Dieter Korczak Germany 2012 - 2014 Dan Foreman UK
See also
- World Association for Public Opinion Research
- Council of American Survey Research Organizations
- American Association for Public Opinion Research
- Marketing research