Eureka Forbes
 | |
| Inc. | |
| Industry | Home Appliances |
| Founded | 1982 |
| Headquarters | Mumbai, Maharashtra, India |
Key people | Suresh Goklaney (Vice-Chairman & MD)[1] |
| Products | Water Purifiers, Vacuum Cleaners, Air Purifiers, Security Systems |
Number of employees | 10000 |
| Parent | Forbes & Company Ltd.[2] |
| Slogan | "Your Friend for Life" |
| Website | Official Website |
Eureka Forbes is a consumer durable company which was formed from a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai,[3] and Electrolux of Sweden in 1982. Eureka Forbes started as a small firm to introduce domestic water purifier – the Aquaguard and is now a multi-product, multi-channel organization.[4] Eureka Forbe's sells direct in India.[5]
Products and Services
Eureka Forbes sells products for household and institutional use. Its core products are consumer durable products which include water purifiers, security systems, air purifiers, vacuum cleaners) and ancillary services. Forbes facility services and Forbes Pro Railway Solutions[6] are two of the services offered under the ambit of Industrial services
The employees of Eureka Forbes visit people's homes to market and sell their products. There is hardly any city dweller in India who won't have had a visit from a Eureka Forbes employee. Their highest selling product is a water purifier called Aquaguard.
One of the known issues with Eureka Forbes is service. There is no proper/adequate process to address the service related issues.
Corporate Social Responsibility
Eureka Forbes in association with National Society for Equal Opportunities for the Handicapped (NASEOH) launched EuroAble, India's first state-of-the-art call centre manned by people with special needs.
Notes
- ↑ "SP Group".
- ↑ "BSE - Notices". Bseindia.com. Retrieved 2010-07-16.
- ↑ "Contact Us". Retrieved 2010-07-17.
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