Epica Awards
|
Epica Awards Logo introduced in 2011 | |
| Industry | Advertising |
|---|---|
| Founded | 1987 |
| Founder | Andrew Rawlins |
| Headquarters | Paris, France |
| Website |
www |
The Epica Awards are an annual series of communication awards, created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012.
Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged by journalists representing the trade press; 39 specialist titles and websites from 33 countries will be represented on the jury this year.[1] This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.
Awards
Category winners (gold) will receive Epica crystal pyramids, silver and bronze winners will also receive special crystal awards. Gold, silver and bronze winners will also receive certificates. All the winners and a selection of other high-scoring entries will be published in the annual Epica Book.
Categories
The awards encompass all main communication disciplines: TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaigns.
Results
Complete results of the 2014 awards will be announced in the press and confirmed on the Epica website during the last week of November.
Judging Criteria
Epica entries are judged on the basis of 2 criteria only; the originality of the creative idea and the quality of its execution (except in the Craft & Imagery categories where only executional quality is taken into consideration). The Epica results are determined by category. The highest scoring entry in each category wins gold, on condition that the work surpasses a minimum score that qualifies it as a category winner. Other entries in each category that achieve this score win silver or bronze. When no entry meets the standard there are no winners in the category. Four Grand Prix will be awarded to the best overall film, press, outdoor and interactive entries. These will be selected from all the category winners.
Ceremony & Conference
The next ceremony and creative conference will take place in Amsterdam. The annual Epica ceremony has now been held in 19 different cities: Brussels, Amsterdam, Moscow, London, Zurich, Düsseldorf, Warsaw, Lisbon, Helsinki, Prague, Milan, Dublin, Budapest, Istanbul, Stockholm, Athens, Belgrade, Zagreb, Ljubljana and Delhi.
Free Book
Each company participating in the competition will receive a free copy of the 400-page Epica Book, volume 28, to be published in August 2015. Epica Book 27, covering the 2013 awards, will soon be available. Introduced by Masako Okamura (Executive Creative Director of Dentsu Vietnam) the 27th annual edition of the Epica Book showcases more than 800 TV commercials, posters, press ads, radio spots, PR projects, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing, branded content and innovated media entries honoured in the 2013/14 Epica awards.
Eligibility
The Epica awards are open to all communication agencies, film production companies, media consultancies, web agencies, PR specialists, photographers and design studios worldwide. Only work that has been approved by clients and used, published or broadcast since July 1, 2013 is eligible to enter. Work that does not meet these conditions will be disqualified in order to preserve the integrity of the competition and to ensure that all genuine entries have a fair chance of success.
Past results
- In the 2013 Epica Awards there were Grand Prix winners from Denmark, Namibia, Tunisia and Turkey. The most successful country was France with 75 awards.
- France knocked Germany off the top slot in the country rankings with 75 awards, followed by the UK (52), Sweden (40) and then Germany (19). Top non-European performers were the United States (18 awards), Brazil (12), China and Australia (11 each), who are all in the top ten.
- FILM GRAND PRIX: Danish agency &Co for its “Made From Cool” campaign for fashion brand Jack & Jones.
- PRESS GRAND PRIX: Namibian agency Advantage Y&R for the Land Rover Defender “Bookshelf” image.
- OUTDOOR GRAND PRIX: Havas Worldwide Turkey for its “Music of the People” image for Açik Radio.
- INTERACTIVE GRAND PRIX: Memac Ogilvy Label Tunisia for the “Mobilizing the 12th Man” app for football club C.S. Hammam-Lif.
Entrants and entries by country
Epica went global in 2012 and once again there was a dynamic mixture of entries from all over the world.[2][3][4]
This year a total of 540 agencies from 67 countries participated, including newcomers from Chile, Peru, Saudi Arabia, Indonesia, Korea, Thailand and Vietnam.
Agency of the Year
Forsman & Bodenfors was the Agency of the Year with 15 awards including 3 golds. Meanwhile, DDB Paris won 12 awards, including 3 golds, while the UK’s AMV BBDO scored 16 awards, 8 silver and 8 bronze, but no golds.
Network of the Year
With its 9 gold awards and 32 awards in total, Leo Burnett is Epica’s best-performing Network of the Year. It was closely followed by Havas Worldwide with 31 awards including 6 golds. BBDO won 35 awards, 2 of which were golds. Y&R and DDB complete the top five.
References
- ↑ http://www.epica-awards.com/jury.html
- ↑ "Creative Review - The Epica Awards 2012 grand prix winners". creativereview.co.uk. Retrieved 2014-03-15.
- ↑ "Epica Awards | Stuart Smith's Blog". web.archive.org. Retrieved 2014-03-15.
- ↑ "Epica Awards 2012 | The Inspiration Room". theinspirationroom.com. Retrieved 2014-03-15.
External links
- The Epica Awards Official website
- Book 27 Publisher website
- Adforum Epica showcase Adforum website
- Ads of the World Epica showcase Ads of the World website
- Coloribus Epica showcase Coloribus website