Entrust Datacard

Entrust Datacard

Type	Private
Industry	Manufacturing and Service
Founded	1969 (1969)
Founder	Willis K. Drake
Headquarters	Shakopee, Minnesota, US
Area served	Worldwide
Key people	Todd Wilkinson (CEO)
Products	High-volume card issuance systems and software, card printers and encoders, identification software, passport systems
Revenue	Over $650 million
Number of employees	2,000+ (2014)[1]
Website	www.entrustdatacard.com

Entrust Datacard is a privately held corporation headquartered in Shakopee, Minnesota offering technologies that enable consumers, citizens and employees the ability to maintain trusted identities and execute secure transactions.^[1][2][3] The company currently employees over 2,000 workers in 34 locations worldwide and provides services in over 150 countries.^[1][2][3][4]

History

Datacard Group acquired Entrust in December 2013 and created a privately held enterprise focused on technologies that enable trusted identities and secure transactions.^[5][6] After a 10-month integration period, the company officially launched a new brand and changed the legal entity name to Entrust Datacard.^[7][8] The integration of the predecessor companies united the market leader in the issuance of financial cards and secure credentials (Datacard Group) with a highly trusted brand of digital security solutions (Entrust).^[9] In February 2015, the company relocated their corporate headquarters a few miles southwest of Minneapolis, Minnesota to Shakopee, Minnesota.^[10]

Markets Served

The intent of the Entrust Datacard integration was to unite leading brands of digital (Entrust) and physical (Datacard Group) solutions — and create new identity and transaction offerings that span the digital and physical realms.^[5][6]

By integrating existing products and creating entirely new offerings, Entrust Datacard is in a unique position to develop identity and transaction technologies that align with the rapidly changing lives of consumers, citizens and workforces around the world.^[5][8]

Entrust Datacard has preserved the legacy company names as product brands. Datacard^® brand offerings are used to issue financial cards, national IDs, driver’s licenses, passports and other secure, high-value credentials.^[7] Entrust^® solutions are used to ensure digital security for financial transactions, online communications, access controls and other ecosystems that require a high degree of trust and assurance.^[2][6] Company engineers are working to integrate these legacy products and create entirely new offerings for three primary markets.^[9]

Financial Market/Consumer Offerings

Mobile technology is changing the way consumers develop brand relationships. It’s also changing the way they make purchases, manage money and conduct other secure transactions.^[11][12][13] As a whole, consumers are leveraging both physical and digital platforms to manage the financial aspects of their lives.^[13] Entrust Datacard offers technologies that banks, credit unions, retailers and other marketers can use to create the physical-digital experiences consumers want.^[1] Offerings include solutions for securely authenticating mobile and online transactions and efficiently issuing credit, debit and prepaid cards.^[2][14][15]

Government Market/Citizen Offerings

National and regional governments face a variety of identity-based challenges, ranging from securing borders to providing secure access to benefits programs.^[16] Like the financial market, the identity ecosystems most government agencies have developed include both physical and digital elements.^[17] Entrust Datacard offers a portfolio of solutions to meet these challenges. Offerings include technologies for establishing trusted identities and efficiently authenticating those identities when citizens want to travel, vote, acquire licenses and access healthcare or entitlement programs.^[2][18][19]

Enterprise Market/Workforce Offerings

Highly mobile and global workforces — combined with increasingly sophisticated security threats — continuously create challenges for organizations ranging from global enterprises to small, local businesses.^[20] The infrastructures created by these organizations to control access to buildings, devices and networks typically consist of physical (ID cards and tokens) and digital (authentication platforms and certificates) elements.^[21] Entrust Datacard offers technologies that create strong lines of defense against breaches and other threats, while simplifying access for authorized users.^[2][22][23]

Corporate Identity

After Datacard Group and Entrust completed the post-acquisition integration process, senior leadership introduced a new fused company name — Entrust Datacard. The strategy behind the fused name was based on retaining brand equity. Each brand was seen as a leader in its respective markets. The fused name was selected in order to maintain customer awareness and affinity for the legacy brands. A new corporate logo was developed, however, to indicate a combined future for the two companies. A hexagon-shaped icon in the new logo represents the concept of protecting what is valuable to Entrust Datacard customers and the consumers, citizens and workforces those customers serve. Purple was chosen as the new corporate color to reflect an integration of the legacy brands (Datacard blue and Entrust red) and to create sense of a new combined future.^{[7][8][9][24]}

Senior Leadership

Todd Wilkinson serves as the Entrust Datacard president and CEO. Wilkinson held the same title with Datacard Group beginning in June 2008. Previously, he had been CFO of Datacard Group for nearly three years. He had also worked in a number of executive positions at General Electric.^[25] Kurt Ishaug serves as Entrust Datacard CFO and Lisa Tibbits serves as general counsel.^[26]

External links

Entrust Datacard company website

References