Enrique Sanz de Santamaría

This name uses Spanish naming customs: the first or paternal family name is Sanz and the second or maternal family name is de Santa María.
Enrique Sanz
Born Enrique Sanz de Santamaría
1974 (age 40–41)
Nationality Colombian
Occupation General Secretary of CONCACAF

Enrique Sanz de Santamaría (born 1974) is a Colombian-American sports executive. He was appointed as General Secretary of CONCACAF in July 2012.[1]

He has been closely related to the football world at a personal level since childhood and for the past 15 years at a professional level. Responsible for business development activities on different roles within the CONCACAF region at Traffic Sports USA, a leading soccer marketing company in Latin America, he consolidated and managed relationships with FIFA and CONCACAF representatives and Federations for over a decade.

Overseeing a team of almost 50 people in such vast areas as management, marketing, finance, human resources and operations, Sanz de Santamaría emerged as a well-rounded professional within the world of sports and, more specifically, the football field. After a nourishing time at his current position as Vice President of Traffic Sports USA, where he was heading the region since 2005, he has accepted the challenge of stepping into the CONCACAF organization as its General Secretary.

During his time with Traffic Sports USA, he became part of the team who laid the foundation of NASL (North American Soccer League) in the U.S. [2]

He also worked in a team that founded various football clubs (Atlanta Silverbacks, Carolina RailHawks, and Fort Lauderdale Strikers) and was crucial in the development of players in the region.

Prior to his latest position, Sanz de Santamaría was founder and CEO of Media Sports Marketing, a football marketing agency, and Vice President of Interforever Sports, a premier soccer marketing company in the CONCACAF region. Interforever had sold television rights to competitions such as the Caribbean Cup.

Although his primary residence has been in Miami for the past 13 years, Sanz de Santamaría has travelled the world extensively where he has gathered vast multicultural experience and harvested a broader mindset.

Sanz de Santamaría has a B.S. degree in Marketing and Advertising from the University of Politécnico Grancolombiano and a Master’s Degree in Sports Event Marketing and Management from New York University in 1999.[3] Since then, he has furthered his studies with training courses and professional seminars that have complemented his expertise in the field.

References

  1. ↑ Warshaw, Andrew. "Enrique Sanz appointed as new CONCACAF general secretary". Inside the Games. Retrieved 11 July 2013.
  2. ↑ "NASL Board Member and Traffic Executive Enrique Sanz Appointed CONCACAF General Secretary". NASL.com. 16 July 2012. Retrieved 11 July 2013.
  3. ↑ "CONCACAF appoints Enrique Sanz as General Secretary". AIPSmedia.com. 14 July 2012. Retrieved 11 July 2013.

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