Elan (company)

Not to be confused with Élan.
Elan
Public
Industry Sports equipment
Founded September 24, 1945
Headquarters Begunje na Gorenjskem, Slovenia
Area served
 Worldwide
Key people
 Rudi Finžgar (founder)
Robert Ferko (Chairman and CEO)
Products Skis, Snowboards, Yachts...
Revenue Increase €86 million (2010)
Number of employees
 250
Website Official website

Elan is a Slovenian company, located in Begunje na Gorenjskem, specializing in the production of sporting goods. It is best known for its skis and snowboards. Other products include sailboats from 30 to 50 ft length, motor yachts, apparel (mostly sportswear), and equipment for sports facilities. The brand became better known in the 1970s, when Swedish skiing ace Ingemar Stenmark won three consecutive Alpine skiing World Cups on Elan skis.

History

The company originated from a Slovene Partisan workshop that operated during the Second World War, when skis were produced for the Yugoslavian Partisan forces. Begunje fielded the only specialized Partisan ski-unit of Yugoslavia during the war.

Elan SCX

Elan SCX changed the world ski industry by inventing sidecut skis, which made carve turns possible at low speeds and with a short turn radius. They were first developed in 1988 by Jurij Franko, who calculated a suitable flex pattern for new kind of skis with his colleague Pavel Škofic. They organized a project dubbed SideCut Extreme (SCX) and set out to build prototypes.[1][2] Introduced in 1993, the concept was initially pooh-poohed by other companies, but in secret they quickly started working on similar designs and such shaping was common by the 1995/96 model year.

Company

The Elan Group consists of 20 interlinked companies under the joint ownership of the Skimar company. Most of the group’s companies use the Elan brand-name and logo as part of their projects, products and services. The company's headquarters are located in Begunje na Gorenjskem, while its various manufacturing companies are scattered throughout Central Europe: Elan skis and sailing yachts are made in Slovenia, Elan snowboards are manufactured in Austria, and its motor yachts are produced in Croatia. The group markets its products through independent distributors in 46 countries over the world, with marketing taken over by Elan’s own companies in North America, Japan, Germany, and Switzerland. On 13 March 2013 Elan’s Austrian subsidiary company named „Elan Sportartikelerzeugungs- und Handelsgesellschaft m.b.H.“ located in Carinthia announced bankruptcy. Elan Austria had liabilities of 8.7 million euro and assets of 6.5 million euro. 78 employees and 120 creditors were affected by this bankruptcy.[3][4]

In popular culture

In the 1985 James Bond series film A View to a Kill with Roger Moore, Russians were skiing on Elan skis.

Elan skis were clearly shown in the romantic comedy Working Girl. The character Katharine Parker (Sigourney Weaver) was skiing with RC ELAN skis and poles.

See also

References

  1. ↑ Seth Massia, "The Evolution of Modern Ski Shape", Skiing Heritage Journal, September 2005, pp. 33–37
  2. ↑ "Once more, with Elan" – The Economist, December 9th 1999
  3. ↑ "Großinsolvenz ELAN Sportartikelerzeugungs- und Handelsgesellschaft m.b.H., Fürnitz mit Schulden von rd. EUR 8,7 Mio.". KSV1870. 2013-03-13. Retrieved 2013-04-01.
  4. ↑ "Kärntner Snowboard-Fabrik Elan in Konkurs". Die Presse. 2013-03-13. Retrieved 2013-04-01.

External links