Edward Boches

Edward Boches

Edward Boches in 2010
Born March 21, 1954
New York City, New York
Residence Boston, Massachusetts
Nationality United States
Occupation professor, creative director, brand consultant
Website
http://edwardboches.com

Edward Boches is an American professor at Boston University’s College of Communication where he has taught advertising and creative courses since 2012.[1] Previously he was a partner, chief innovation officer,[2] chief creative officer and executive creative director[3] at Mullen, an Ad Age A list agency that he helped lead for 31 years.[4][5]

Career

Boches joined Mullen in 1983 as a vice president/account director and director of public relations. He launched the agency's PR practice and shortly afterward joined the creative department. During his tenure at the agency he created campaigns for brands that included General Motors, Panera Bread, Lending Tree, Smartfood Popcorn, LL Bean, and Monster.com, including the job board's When I Grow Up Super Bowl commercial.[6] His campaigns were recognized by international, national and regional creative awards including Cannes, the One Show, New York Art Directors, the Clio Awards and Hatch, where he won Best of Show in 1990.[7] In 1990 he was named print copywriter of the year by AdWeek.

One of the industry’s earliest advocates for the potential of Twitter and social media, he penned trade articles[8] encouraging the use of new platforms long before they were popular.[9] In 2011, he created Brand Bowl,[10]one of the first uses of Twitter to monitor and measure reaction to Super Bowl advertising.[11]

While chief innovation officer, Fast Company named Mullen the fourth most innovative marketing company in the US.[12]

Boches left the agency in 2014, having worked his last two years part-time at the shop in order to transition into his career as a professor.

References

External links

Press/Other