East Coast Radio (South Africa)
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| Broadcast area | KwaZulu Natal, certain areas of the Eastern Cape and small portions of Swaziland |
|---|---|
| Slogan | "Durban's No. 1" |
| Frequency | 94.00 - 95.90 MHz |
| Format | Top 40, news, traffic |
| Owner | Kagiso Media Corporation |
| Webcast | |
| Website | http://www.ecr.co.za/ |
East Coast Radio, also known as ECR, is a KwaZulu-Natal commercial radio station with an audience of just under 2 million. It is the second largest regional radio station in South Africa.
The station can also be heard online from its website and on channel 26 via Digital Worldspace Radio. It broadcasts from Umhlanga, KwaZulu-Natal
East Coast Radio started as Radio Port Natal, broadcasting from the SABC studios in Old Fort Road, Durban on 1 May 1967. When the station upgraded its technology to include stereo broadcasts, it was rebranded to RPN Stereo. It was sold to the Kagiso Media Group on 1 July 1994.
ECR is also the leading brand in the Provnice of Kwazulu Natal. Also known for planning and putting on Great events, such as The Toy Story charity drive, The big walk, and even Durban Day. ECR dominates in the affluent LSM 6-10 urban group in KwaZulu Natal with an operating profit margin of 50.8% in 2006.[1]
Broadcast time
- 00:00-04:00 Nolwazi Magwaza
04:00-06:00 Msizi James 06:00-09:00 East Coast Breakfast with Darren Maule 09:00-12:00 Zaba 12:00-15:00 Jane Linley Thomas 15:00-18:00 The Drive with Damon 18:00-21:00 East Coast Urban with Bongani Mtolo 21:00-00:00 Trending tonight with Sirshin Moodlier
Listenership figures
| 7 Day | Ave. Mon-Fri | |
| May 2013 | 1 873 000 | 1 002 000 |
|---|---|---|
| Feb 2013 | 1 679 000 | 913 000 |
| Dec 2012 | 1 686 000 | 893 000 |
| Oct 2012 | 1 684 000 | 913 000 |
| Aug 2012 | 1 747 000 | 916 000 |
| Jun 2012 | 1 726 000 | 912 000 |