ETV Urdu

ETV Urdu (Urdu: ETV اردو) is an Indian television network that broadcasts in Urdu and is owned by Media baron Ramoji Rao. It was launched on 15 August 2001. It is the first Urdu Language channel on ETV Network.

History

Urdu, the most poetic of languages has long been an integral part of the cultural fabric of India. Even the Bollywood film industry owes its most melodious musical legacies to this language. The beauty of the language and the genteel charm it evokes is fascinating. Although it is one of the official languages of India, it is still not given the literary and social status that it deserves. One of the factor is that Urdu being written in the Arabic script is considered to be Muslim oriented and in no way similar to the other languages

Establishment

After identifying a need for a channel that showcases such a rich language, ETV Network started ETV Urdu, on 15 August 2001. India’s first Urdu language TV channel, it now caters to a large section of Urdu speaking population in India. It also aims to target Pakistani viewers as Urdu is their national language. It is also available in Bangladesh, Sri Lanka, UAE, USA and UK. Main programming includes serials, debates on culturally and socially relevant subjects, dramas, news, religious and other infotainment programs.

Administration

ETV Urdu, India's full time Urdu channel relay news and programs 24 hours a day.It is owned by Andhra Pradesh based media baron Ch.Ramoji Rao. The Responsibility of taking ETV Urdu on to Next Level is on the shoulders of Mr. Ramoji Rao, Mr Rajesh Raina Rana Harish Chander Mubashir Sayeed. to cater the Andhra Pradesh audience a new bulletin has launched. the name of the bulletin is Deccan Nama. Mr Tabrez Hussain looks after the bulletin. Mr Ayaz looks after the international bulletin.