Dry July

Dry July is a not-for-profit organisation that challenges people to abstain from drinking alcohol for the month of July to support adults living with cancer. In the six campaigns to-date, the foundation has raised over $15 million[1] for 37 cancer services across Australia and New Zealand. For the 2014 campaign, Dry July announced it would support forty cancer services; 37 in Australia, and 3 in New Zealand.[2]

The campaign is run almost entirely online via their website, www.dryjuly.com.

The Campaign

Dry July encourages people to give up drinking alcohol for the month of July and invite people to sponsor them for their efforts. Participants nominate a cancer service where they want the funds they raise during the campaign to go.

Dry July provide a number of tools, used to assist people with their fundraising. These include Golden Tickets; a donation minimum of $25, which allows participants a night off from their Dry July campaign, Head to Head challenges; where participants compete against each other to raise the most amount of money, and Designated Dryver; in which participants can charge friends, in the form of a donation, for a car trip to a nominated event.[3]

Dry July Beneficiaries

The Dry July Foundation raises money for the following cancer services:

In Australia

[4]

In New Zealand

[5]

Ambassadors

Dry July's ambassadors include:

Milestones

In 2008, Phil Grove, Brett Macdonald and Kenny McGilvary pledged to give up alcohol for a month to raise some money for their local hospital. After the challenge was picked up by 702 ABC Sydney's Adam Spencer,[6] over 1,000 people signed up to Dry July, raising over $250,000.[7]

In its second year, Dry July supported 6 cancer services around Australia. With 4,000 participants, the organisation raised over $1.3 million.

In 2010, 9,000 people signed up to Dry July, raising $4.2million+ for 10 cancer services across Australia (with each Australian state and territory represented).

In 2011, Dry July had 11,500+ participants sign up and raise over $2.8million for 13 cancer services.

Dry July expanded internationally in 2012, with the first Dry July New Zealand taking place. Over 2,000 New Zealanders signed up and raised NZD$550,000+. In Australia, Dry July added an additional 7 cancer services to its beneficiary list, and raised over $3.7million from its 15,000+ participants.

In 2013, Dry July in Australia had over 18,000 participants raise $4.3million for their 31 beneficiaries. For the second Dry July New Zealand, over 4,000 people participated and raise over $765,000 for three beneficiaries; Auckland City Hospital, Wellington Hospital and Christchurch Hospital.

In the six Dry July campaigns to-date, 65,000+ participants have raised over $15m AUD, supporting 37 different cancer services across Australia and New Zealand.[8]

Governance

Dry July Foundation currently has six board members[9]

Sources

References

  1. ↑ http://dryjuly.tumblr.com/milestones
  2. ↑ https://www.facebook.com/photo.php?fbid=10152204752859262&set=a.109525779261.98233.46841864261&type=1&theater
  3. ↑ http://dryjuly.com/about/the-campaign/
  4. ↑ http://dryjuly.tumblr.com/ourbeneficiaries
  5. ↑ http://dryjulynz.tumblr.com/beneficiaries
  6. ↑ http://dryjuly.com/our-community/supporters/ambassadors/adam-spencer-our-patron/
  7. ↑ http://dryjuly.com/about/our-story/
  8. ↑ http://dryjuly.tumblr.com/milestones
  9. ↑