Drink 1, Give 10
| Founder | Volvic & Unicef |
|---|---|
| Focus | Providing clean water to Ethiopia |
| Origins | United States & Canada |
Area served | Ethiopia |
| Method | 1L of Volvic bought, 10L of clean water supplied to Ethiopia |
| Website | http://www.drink1give10.com |
Volvic's "Drink 1, Give 10" is a campaign created to bring safe drinking water to children in Africa. For each liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31 in 2008 and 2009, Volvic makes a donation of four cents to the U.S. Fund for UNICEF to provide at least ten liters of clean, safe drinking water to residents in two rural districts of the Benishangul-Gumuz region of western Ethiopia, where more than half the population lack access to safe water and sanitation facilities.
History
Volvic's partnership with UNICEF began in Germany in 2005, and has since expanded to France in 2006, Japan in 2007, and the U.S. in Canada in 2008. UNICEF projects funded by Volvic globally are currently providing clean drinking water to thousands of children in Ethiopia, Niger and Mali. Since the program's inception, over $3 million has been donated to support UNICEF's water programs in Africa.
Impact of "Drink 1, Give 10"
The funds generated through Volvic's "Drink 1, Give 10" campaign in 2008 and 2009 will help UNICEF to improve the health of community members in the Benishangul-Gumuz region of western Ethiopia by increasing access to sustainable water supply through the construction of water supply systems, including the construction and rehabilitation of wells.
The funds raised through the "Drink 1, Give 10" campaign will not only enable UNICEF to dramatically increase the availability of clean water, but also to fund a fully integrated water and sanitation package, ensuring maximum benefit to the community. Thanks to Volvic's donation over the course of the two-year campaign, thousands of community members will receive water supply, sanitation and hygiene education services in western Ethiopia.
Kim Raver: The spokesperson
Volvic named actress Kim Raver as spokesperson for the "Drink 1, Give 10" campaign to benefit UNICEF in North America. As a mother of two young children, Kim was interested in supporting this initiative from the very first moment she heard about it and was eager to join Volvic in supporting UNICEF. She is committed to using her voice to help build awareness and ensure the success of the "Drink 1 Give 10" campaign.