Dreft

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was one of the earliest synthetic detergents. Dreft does not leave a lime scum deposit and it does not contain harsh chemicals such as bleach. It is suitable for fine washables such as silk or wool as well as flame-resistant fabrics. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands. In Canada, it is called Ivory Snow.

Technology

Synthetic detergents represented an improvement in laundry washing because these synthetic materials are less susceptible to hard water. The commercial availability of fatty alcohols opened the way for the production of the related organosulfate derivatives. In Germany, BASF started selling FeWA, followed by Dreft in the following year.[1]

Marketing

By 1947, Dreft dishwashing detergent was released. Its advertising touted it as "The Greatest Dishwashing Discovery in 2,000 Years". Since the 1950s, Dreft has been advertised as an ideal detergent for washing baby linens. The slogan for Dreft is "For a Clean You Can Trust". It is generally marketed to mothers of newborns.

References

  1. ↑ Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim. doi:10.1002/14356007.a08_315.pub2

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