Drazen Prelec

Drazen Prelec is a professor of management science and economics in the MIT Sloan School of Management,[1] and a pioneer in the field of neuroeconomics.[2]

Prelec studied applied mathematics as an undergraduate at Harvard University, and went on to earn a Ph.D. from Harvard in experimental psychology.[1] He joined the MIT faculty in 1991.[1]

A study by Prelec and Duncan Simester showed that people buying tickets to sporting events would be willing to pay significantly higher prices using credit cards than they would for cash purchases.[3][4][5] Prelec also devised a system for eliciting more truthful answers to polls based on paired questions in which one question of each pair asks about the respondent's own opinion and the other asks the respondent to estimate others' opinions.[6]

References

  1. ↑ 1.0 1.1 1.2 MIT Sloan Faculty Directory, retrieved 2010-08-18.
  2. ↑ Nichols, Michelle (June 4, 2004), "The crazy logic of a successful sale", Business Week.
  3. ↑ Morin, Richard (February 17, 2002), "Don't leave home with it", Washington Post.
  4. ↑ Rosato, Donna (June 17, 2008), Life without plastic, CNN.
  5. ↑ Harford, Tim (March 19, 2009), "Your Brain on Credit", Forbes.
  6. ↑ McKee, Maggie (October 14, 2004), "Mathematical "truth serum" promotes honesty", NewScientist.