Domain Group

Fairfax Media is one of the two major newspaper publishers in Australia, competing with rival News Corp Australia. Fairfax branded their real-estate sections in print with the Domain brand and first established an online presence in 1999.^[1] Since then the Domain Group has grown from the real-estate portal domain.com.au into Australia's second largest real-estate marketing business with 90% market penetration,^[2] competing directly with REA Group.^[3][4]

In March 2015 Fairfax held an investor briefing focused on the Domain Group ^[5]

The Domain Group consists of a portfolio of businesses^[6] including:

• The home listings portal domain.com.au
• The commercial property portal commercialrealestate.com.au
• An agency CRM and listings management system called My Desktop
• APM Pricefinder, a property data business whose products focus on modelling projected values of real estate for investors, agents and financial institutions
• Metro Media Publishing Group (MMP), which was fully acquired by Fairfax Media in January 2015^[7] and consolidated into the Domain Group.

In February 2015, the Australian Financial Review published an article highlighting Credit Suisse analyst expectations of a likely float of the Domain Group in the future, and attributed an AUD $1.3 billion to the group.^[8]

References