Deutsch Inc.

For the electrical manufacturer, see Deutsch Group.
Deutsch Inc.
Advertising agency
Industry Advertising, marketing, public relations
Predecessor David Deutsch Associates, Inc.
Founded New York City, NY 1969
Founder David Deutsch
Headquarters New York (Headquarters), USA
Key people
  • Linda Sawyer, Chairman
  • Mike Sheldon, CEO – North America[1]
  • Val DiFebo, CEO – Deutsch NY
  • Winston Binch, Chief Digital Officer – North America
  • Pete Favat, CCO – North America
  • Jeff White, CMO – North America
  • Kris Weiner, EVP – Deutsch NY[2]
Parent Interpublic Group of Companies, Inc.
Website deutschinc.com

Deutsch Inc. is an American, multi disciplinary marketing communications agency headquartered in New York City. Founded as David Deutsch Associates, Inc. by David Deutsch[3] in 1969, the company name was later changed to Deutsch Inc. when his son, Donny Deutsch, took over the agency in 1989. Deutsch LA opened its office in 1995 and in November 2000, the agency was sold to Interpublic Group of Companies.[4][5] Deutsch is currently led by Linda Sawyer who took over the role as Chairman in January 2015 and by Mike Sheldon, CEO of North America.[6]

Offices

New York

Val DiFebo was named CEO in October 2009, and oversees day-to-day business and operations with a team of agency partners. Kerry Keenan is Chief Creative Officer.[7]

Los Angeles

Deutsch LA opened its doors in 1995 and is currently led by Kim Getty, President since 2015. Pete Favat is Chief Creative Officer.[8]

Notable television commercials

Furniture retailer IKEA airs Deutsch-produced ad that is the first mainstream depiction of identifiable, gay characters.[9][10]

AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011.[11] The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.[12]

Awards

Awards
Ad Age—Agency of the Year[13]
ADWEEK Eastern Agency of the Year[14]
ADWEEK National Agency of the Year[15]
ADWEEK National Agency of the Year[16]
ADWEEK National Agency of the Year[17]
AEF – Agency Award[18]
Interactive Agency of the Year[19]

Creative awards include: Effies,[20] Clios, Cannes Lions,[21] Addys, Webby’s,[22] One Show Pencils, and Emmy nominations.

References

  1. ↑ "West Coast Wins Deutsch's Succession Race".
  2. ↑ "20 Years of Kris Weiner". deutschinc.com.
  3. ↑ O'Leary, Noreen. Agency Founder David Deutsch Dies at 84.Ad Age, June 13, 2013.
  4. ↑ Garrett, Jade. Interpublic set to buy out Deutsch.The Guardian, December 1, 2000.
  5. ↑ Elliott, Stuart. A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic.New York Times, December 1, 2000.
  6. ↑ Deutsch Elevates Los Angeles Exes North American Roles., January 15, 2015.
  7. ↑ Parekh, Rupal. Kerry Keenan Named Chief Creative at Deutsch, N.Y.Ad Age, September 20, 2013. Accessed August 11, 2014.
  8. ↑ Deutsch Elevates Los Angeles Exes North American Roles., January 15, 2015.
  9. ↑ Horovitz, Bruce. TV Commercial Featuring Gay Couple Creates a Madison Avenue Uproar. Los Angeles Times, April 5, 1994.
  10. ↑ "IKEA - Dining Room Table". YouTube.
  11. ↑ "10 Best commercials of 2011". AdWeek. 2011.
  12. ↑ {{cite web | url=http://www.aicpshow.com/show/the-force/ | title="The Force"- AICP Show publisher=AICP | date=2011 }}
  13. ↑ Sanders, Lisa. Deutsch Named Ad Age Agency of the Year. Ad Age, January 13, 2003.
  14. ↑ ADWEEK Staff. Agencies Of The Year: Past Regional Winners. ADWEEK, January 31, 2000.
  15. ↑ Sampey, Kathleen. U.S. Agency of The Year 2001. ADWEEK, January 14, 2002.
  16. ↑ McMains, Andrew. Agencies Of The Year: U.S. Winner 1999 – Deutsch. ADWEEK, January 24, 2000.
  17. ↑ Nudd, Tim. U.S. Agency of the Year 2002: Deutsch & Co. – Catch Me If You Can. ADWEEK, January 13, 2003.
  18. ↑ Diversity Achievement and Mosaic Awards & Forum. ADWEEK, May 20, 2011.
  19. ↑ Creativity Innovators Of The Year 2013: Deutsch L.A. Ad Age, January 16, 2014.
  20. ↑ 2013 Effie Awards List. Effie Award.
  21. ↑ Nudd, Tim. Three Campaigns Each Win a Cyber Grand Prix. ADWEEK, June 18, 2014.
  22. ↑ 17th Annual WEBBY Winners: 2013. Webby Award.

External links