Design brief
A design brief is a written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics. Design briefs are commonly used in consulting engagements, when an independent designer or a design agency executes a design on behalf of a client. They are less common when the designer is in-house.
Design briefs are part of the design functions of companies and corporations, especially architecture, graphic design, product design and engineering firms. A design brief may use the following layout:
- Title page
- Table of contents
- History
- Company history
- Company Profile
- Specializations
- Designer Profile
- Company Name
- Past Accomplishments
- Problem Statement
- Problem Description
- Constraints
- Budget
- Time
- Needs of the Problem
- Goals
- What you plan to accomplish
- Due dates
- What you plan to accomplish
- Solution Analysis
- Synopsis
- Evaluation
- Conclusion/Summary
See also
- Creative brief
- Product design specification, a document that describes design specifications