Defy Appliances
 | |
| Industry | Manufacturing and service |
|---|---|
| Founded | 1920s |
| Headquarters | Durban, South Africa |
Key people | Ross Heron (CEO Retired) |
| Products | Home and major appliances |
| R2,5 billion (2010) | |
Number of employees | 2,600 |
| Parent | Arçelik Group |
| Website | www.defy.co.za |
Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.
It currently operates three factories:
- Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers and console air conditioners.
- Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
- East London - manufactures electric refrigerators.
Defy Appliances was founded in the 1920s and manufactured its first product -electric stoves- in 1932.[1] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.[2]
References
- ↑ 1.0 1.1 "About Defy". Defy Appliances. Retrieved January 6, 2012.
- ↑ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved January 6, 2012.