DavidsTea
| Founded | 2008 |
|---|---|
| Founders | David and Herschel Segal |
| Headquarters | Montreal, Quebec, Canada |
| Products | Loose-Leaf Tea |
| Website | www.davidstea.com |
DavidsTea (often stylized as DAVIDsTEA) (in French Les Thés DavidsTea) is a Canadian specialty tea and tea accessory retailer based in Montreal, Quebec.[1]
History
In 2008, David Segal and his cousin Herschel Segal founded DavidsTea in Montreal, and opened its first store in Toronto the same year,[1] followed by its first Montreal store in 2009.[2] In 2010 it had stores located across Canada, opening its 50th store in Waterloo, Ontario in 2011. In November that same year it opened its first store outside of Canada in New York. Fed by a growing tea boutique industry,[3] by 2012 it had expanded to more than 75 stores across Canada and the United States. It is the largest Canadian-based specialty tea boutique in the country, and competes directly with Teavana in many markets.
In 2013, former talkshow host Oprah Winfrey surprised the small company by promoting the brand[4] in live shows, and later in O Magazine.