David Guerrero

David Guerrero
Born David Xavier Guerrero
April 5, 1961
London, United Kingdom
Nationality British, Filipino
Occupation Creative Director
Known for 'It's More Fun In The Philippines' advertising campaign, '#unselfie' campaign

Leon Xavier Guerrero, more commonly known as David Guerrero (born April 5, 1961) is a British-Filipino advertising executive. He is known for heading noted Filipino advertising agency BBDO Guerrero and for being the creative director behind the "It's More Fun In The Philippines" tourism campaign.

Early life and education

The son of diplomat Leon Maria Guerrero and his wife Margaret, David Guerrero was born in London, England. Guerrero attended Dartington Hall School between 1971 and 1979. He graduated from the University of Sussex with a BA Hons in International Relations in 1985.[1] Guerrero then entered the School of Communication Arts in London to pursue a postgraduate degree in Copywriting.

Career

Guerrero had spent time employed by Ogilvy, BMP and Ayer Barker while based in London after obtaining his postgraduate degree. He then moved to Hong Kong where he helped notably with campaigns such as that for flag carrier Cathay Pacific.

He moved back to The Philippines in the 1990s and then established himself as one of the leading creatives in the country with the Philippine branch of ad agency Ogilvy & Mather. In 1998, he left Ogilvy to start a joint venture with global advertising network BBDO to establish what is now currently known as BBDO Guerrero in The Philippines. Originally known as BBDO Guerrero Ortega, the agency was jointly owned by Guerrero and partner Jos Ortega. The name changed in 2008 after Ortega's departure from the agency, changing the name of the agency to simply BBDO Guerrero [2]

BBDO Guerrero has seen success with numerous ad campaigns from its inception. Most notably, BBDO Guerrero currently handles the main tourism campaign for The Philippines. Called "It's More Fun In The Philippines", the campaign draws its success from its memetic quality.[3] In response to Typhoon Haiyan (locally known as Yolanda), Guerrero spearheaded the #unselfie campaign which encouraged people to take pictures of themselves (known as selfies) but obscure their faces with the URL of charity of choice to help victims of the typhoon. The campaign attracted many people to take "unselfies" including local Filipino celebrities and US Secretary of State John Kerry.[4]

He was named the first Cannes Advertising Festival Jury Chair from South East Asia and has been called to judge at Cannes on numerous occasions.[5]

David has also won the country’s first press Grand Prix at London International, Golds at Cannes and Clio and Silvers, Bronzes and in-book work at One Show and D&AD. The agency was ranked as one of the Top 50 agencies in the world in 2013.[6]

Personal life

Guerrero resides in Metro Manila and is currently married to Adobo Magazine editor Angel Guerrero with whom he has two children with.[7] Guerrero is a supporter of British football team Everton F.C.

Notes

  1. ↑ "Alumni Consuls for The Philippines", University of Sussex.
  2. ↑ David Guerrero LinkedIn page.
  3. ↑ "It’s More Fun in the Philippines: The Inside Story from David Guerrero", Balikbayan Magazine.
  4. ↑ "Thinking about posting a selfie? Try an #unselfie", PRI.
  5. ↑ "Cannes 2013: How the Outdoor jury approached 5,613 entries", Campaign India, June 25, 2013.
  6. ↑ "Our History", BBDO Guerrero.
  7. ↑ "Q&A with BBDO Guerrero boss David Guerrero", Mumbrella Asia.

External links