Dairy Management Inc.

Dairy Management Inc. is an American organization funded by checkoff fees dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy,[1] American Dairy Association, National Dairy Council and U.S. Dairy Export Council.

Dairy Management was incorporated in 1995 as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association.[2] It is funded by a checkoff program administered by the National Dairy Promotion and Research Board.[2][3] The corporation has 162 employees and a budget of about $140 million mostly funded by fees charged to dairy producers and funded by federal tax dollars via the U.S. Department of Agriculture for promoting U.S. dairy to overseas markets.[4] It is headed by longtime chief executive Thomas P. Gallagher.

Dairy Management is associated with the "Got Milk?"[5] and "Real Seal"[6] campaigns and works with industry to develop products that increase consumption of milk and cheese. It also funds research into the benefits of dairy consumption. Dairy Management has successfully promoted increased use of cheese in prepared food products such as pizza. This initiative has been criticized by Dr. Walter C. Willett, chairman of the nutrition department at the Harvard School of Public Health and a former member of the federal government’s nutrition advisory committee, as being contradictory to the nutrition goal of reducing consumption of saturated fat also promoted by the United States government.[7]

See also

References

  1. ↑ About the Innovation Center for U.S. Dairy
  2. ↑ 2.0 2.1 "History of Dairy Promotion". Dairy Management, Inc. Retrieved September 2, 2011. 1995 NDB and UDIA board members create Dairy Management Inc. (DMI) as the organization responsible for increasing demand for U.S.-produced dairy products on behalf of America’s dairy producers.
  3. ↑ "Dairy Research and Promotion Program". United States Department of Agriculture. Retrieved September 2, 2011.
  4. ↑ McWilliams, James (November 17, 2010). "How Journalists Got the Cheese Lobbying Story Wrong". The Atlantic. Retrieved November 17, 2010.
  5. ↑ got milk?
  6. ↑ REAL Seal
  7. ↑ Moss, Michael (November 6, 2010). "While Warning About Fat, U.S. Pushes Cheese Sales". The New York Times. Retrieved November 7, 2010.

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