DZTR
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| City of license | Naga City |
|---|---|
| Broadcast area | Camarines Sur |
| Branding | Beat 89.5 |
| Slogan | "THE BIG SWITCH" |
| Frequency | 89.5 MHz |
| First air date |
1998 (as YES! FM) 2005 (as Beat FM) |
| Format | Contemporary Hit Radio, Talk |
| Power | 5,000 watts |
| ERP | 20,000 watts |
| Class | A B C |
| Callsign meaning |
DZ Tabora Radio |
| Owner |
Ateneo de Naga University (Manila Broadcasting Company) |
DZTR (89.5 MHz in Naga City, Philippines), branded as Beat 89.5,[1] is an FM radio station owned & managed by the Ateneo de Naga University under Manila Broadcasting Company. The station's studio is located on the 3rd Floor of Phelan Building, Ateneo de Naga University, Ateneo Avenue, Naga City, Camarines Sur. This station is currently leaves on the air due to technical difficulties in antenna and transmitter.
History
The station first started broadcast as Yes FM 89.5 Naga in 1998 and later on, under the new management & ownership of the Ateneo de Naga University, was changed to The Beat 89.5 "The Metro's New Rhythm" in the early 2005. The Beat 89.5, on its early years, was branded more as a Rock Station rather than a Contemporary Hit Radio Station because it played mostly rock music mixed with a little Pop & RnB which confused the listeners in a way. The identity crisis of whether to be a Rock Station or a Contemporary Hit Radio Station went on until the last quarter of 2009. On January 4, 2010 the struggle ended and a new Beat was born - Beat 89.5 "The Big Switch" formally started broadcasting as a Contemporary Hit Radio Station.
On-air staff
Hosts
- Brian Butter (formerly Tommy of Nikki@95.9 / Butter Boo of 97.5 OK-FM) [2] (Music Director / Traffic Supervisor)
- Kid Orange (formerly Sean Little of Power 104.7 / Duke of 99.9 WEB / Jimmy Orange of 97.5 OK-FM / Wesly & Kid Nitro of The Beat 89.5) [3]
- Col. Wayne Powers (formerly Popcorn Billy of 97.1 OK-FM & Rico Quezo of 97.5 OK-FM) (Assistant Station Manager / Program & Marketing Director)
- Meagan
- Prince Arwynne (Station Manager / Chief Operating Officer)
Campus jocks
- Lea Albert Tuason "Sandy" (From Ateneo de Naga University)
- Maria Jessica Laquindanum "Jessie" (From Ateneo de Naga University)
- Monica Palomares "Monica" (From Ateneo de Naga University)
- Paul Francis Lagarde "Big Frank" (From Ateneo de Naga University)
Spinners
- Iron Jun (Production Officer)
- DJ Mellow
Former on-air staff
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Former Technical / Operations staff "The Beat Ohana" Circa 2005
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Shows
Daily programs
These are the daily programs from sign-on to sign-off:
- BEAT JUMP START with DJ Mellow (Monday-Friday 5am-6am)
- MORNING BREW with Brian Butter & Kid Orange - Presented by The Avenue[4] (Monday-Thursday 6am-8am)
- MEAGAN'S CORNER with Meagan (Monday-Thursday 8am-10am, Friday 12pm-3pm)
- THE BRUNCH with KC (Monday-Thursday 10am-12pm)
- BEAT SLOW JAM with Jessie (Monday-Thursday 1pm-3pm)
- AFTERNOONS with Big Frank (Monday-Friday 3pm-5pm)
- PURPLE BEAT with Kid Orange - Presented by Purple Bell Pizza (Monday-Friday 5pm-7pm)
- EVENINGS with Logan(Monday-Friday 7pm-10pm)
Weekend programs
These are additional programs that are aired during the weekends:
- THE HANGOVER with DJ Melow (5am-8am)
- MEAGAN'S CORNER SATURDAY EDITION with Meagan (8am-10pm)
- SATURDAY CRUISE with Sandy (1pm-3pm)
Special shows
These are the programs that are not regularly aired:
- BEAT REWIND - Top charting hits of the 1980s, 1990s, & early 2000 every Friday hosted by Kid Orange (6am-9am) & Col. Wayne Powers (9am-12pm)
- BROWN BEAT - The best of Pinoy Music hosted by Prince Arwynne (Saturday 10am-1pm)
- Ina 300: Remembering, Renewing, and Sharing our Faith Through Our Lady of Peñafrancia - special talk show about Our Lady of Peñafrancia (Sunday 8am-10am)[5]
- ROCK SALAD - An all music show for Rock & Alternative enthusiast with CJ, Brandon and Yayie (Saturday 3pm-5pm)
- SMOOTH BOULEVARD - A two hour delight of the smoothest RnB & Soul music hosted by Kid Orange (Saturday 7pm-9pm)
Renamed programs
These are the programs that are given a new name or replaced with a completely different show:
- Beat Domestic (now called Brown Beat)
- Beat Sessions (now called Rock Salad)
- Olivia's Monday Blues (now called Smooth Boulevard)
References
External links
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