DWLS

For the Chicago based FM station, see WLS-FM.
DWLS (Barangay LS 97.1)
City of license Quezon City, Philippines
Broadcast area Mega Manila, surrounding areas
Worldwide (online)
Branding Barangay LS 97.1
Slogan

as Campus Radio
The Giant (1986-1992)
Forever! (1995-1999)
The Number One Pop Music Station in Metro Manila! (2000-2007)


as Barangay LS
Forever! (2007-Mid 2008)
Ayos! (2008-2009)
Ayos Gyud! (2009-2011)
Tugstugan Na! (January 17, 2011-present)
Isang Bansa, Isang Barangay! (February 17, 2014-present)
Frequency 97.1 MHz
First air date 1955-1972 (as DZXX-AM)
September 1, 1976-April 29, 1992 (as 97.1 WLS-FM)
1992-February 13, 2007 (as Campus Radio 97.1 WLS FM)
February 14, 2007-January 15, 2008 (as 97.1 Barangay LS)
January 16, 2008-present (as Barangay LS 97.1)
Format Hot AC, OPM
Power 30,000 watts
ERP 66,000 watts
Class C, D, E
Callsign meaning Loreto Stewart
Former callsigns DZXX (1955-1972)
Former frequencies 890 kHz (1955-1972)
Owner Radio GMA
Sister stations GMA Super Radyo DZBB 594
Website http://www.gmanetwork.com/radio/lsfm

DWLS (97.1 FM) – currently branded as Barangay LS 97.1 – is the commercial radio station broadcasts a OPM, Barangay and ISM (Informal Settler Music), and, Hot AC format based in Diliman Quezon City. It is owned by Radio GMA Network Inc. (RGMA, a subsidiary of GMA Network, Inc.) in the Philippines.[1] The station's studio is located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.

History

DZXX (1955–1972)

It first aired in 1955, when Uncle Bob opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.

97.1 WLS-FM (1986–1992)

On February 28, 1986, a few days after the EDSA Revolution, The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1 (1992–2007)

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

Barangay LS (2008-present)

Barangay LS Logo (2009-2011)

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.

Barangay LS Logo (2011-2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

Last February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Incidentally, 14 provincial FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo) finally adopted the Barangay FM branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations) in order to compete the leading and newly rebranded FM radio network MOR: My Only Radio For Life! (including MOR 101.9 My Only Radio For Life!) which is owned by the network's competitor ABS-CBN. Last March 24, 2014, the TV commercial of the said reformatting featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched.[2]

Awards

RGMA Stations in the Philippines

Further information: RGMA radio stations

See also

References

  1. ↑ "Official 'About' page for GMA Network". GMA Network. Retrieved 2008-08-16. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as “Barangay LS Forever!”
  2. ↑ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Retrieved March 24, 2014.
  3. ↑ Maridol Rañoa-Bismark (July 6, 2012). "Winners of Yahoo! OMG! awards 2012 revealed". Yahoo! OMG. Yahoo! Philippines. Retrieved August 2, 2012.
  4. ↑ "Which is the OMG! Best FM Radio Station? (The radio station you listen to)". Yahoo! OMG. Yahoo! Philippines. Retrieved August 2, 2012.

External links