DWBR

DWBR (104.3 Business Radio)
City of license Quezon City
Broadcast area Metro Manila, and surrounding areas
Branding 104.3 Business Radio
Slogan "Music and Talk ... Nice and Easy!"
"Your music and information radio."
Frequency 104.3 MHz
First air date December 18, 1979
Format Big Band, OPM
Power 25,000 watts
ERP 48,600 watts
Class A, B, upper C
Callsign meaning Business Radio
Former callsigns DWIM (1970s-1986)
Former frequencies 103.5 MHz (1970s-1986)
Owner Philippine Government
(through Philippine Broadcasting Service)
Sister stations Radyo ng Bayan 738, Sports Radio 918, Radyo Magasin 1278
Webcast DWBR Business Radio LIVE Audio
Website http://www.pbs.gov.ph/

DWBR (104.3 FM), broadcasting as 104.3 Business Radio, is a radio station with a big band and OPM format in the Metro Manila area, owned and operated by the government of the Philippines through the Philippine Broadcasting Service (PBS) under the Presidential Communications Group. Its studios are located in the Philippine Information Agency Building, Visayas Avenue, Quezon City.

The station operates daily from 6:00 AM to 10:00 PM, transmitting at an effective power of 25,000 watts.[1] It currently broadcasts a mix of news and information, talk, and music, giving emphasis on oldies music and also Original Pilipino Music (OPM).

History

DWBR started in 1970s as DWIM (under at 103.5 MHz FM, which is now called 103.5 K-Lite, owned by Advanced Media Broadcasting System, Inc.), serving music and news daily from 5 AM to midnight. Newscasters around that time were Jess Decolongan, Don Lee, and Bong Lapira. Other voices of DWIM included Babs Peña and Manny Freires.[2]

It became DWBR (and moved to the current frequency at 104.3 MHz) in 1986, after the People Power Revolution. At present, the station has a new tagline: Weaving Beautiful Rhythms. It is managed by its active manager Ms. Ma. Julita E. Ramos, known as Maju Ramos on the air. Regular newscasters include Bon Vibar, Cheryl Buenaventura-Ayuste, Maju Ramos, and Rouella Santos. Other voices heard on the station are Manny Carvajal, Fred Patrick, and Camille Victoria.

Programming

Since being DWIM, the station has 3 major 15-minute newscasts at 7 AM, noon, and 7 PM. At the top of every hour other than the mentioned hours, there is a 5-minute news bulletin, which includes business reports around the times when the Philippine Stock Exchange is open.

Major programs include Broadcaster's Bureau, a 2-hour morning show that starts every DWBR broadcast from Monday to Friday. In the program, current issues blends with music. There is also a program in the afternoon called Metro Rhythms. Health Plus, in the early evenings, discusses medical matters. Insurance For All airs every Monday and Saturday morning with talk on a wide range of topics.

OPM: Only Pilipino Melodies showcases local music and even live performances from various artists every Saturday afternoon from 5 PM to 7 PM. The Other Office, a regular talk show hosted by Louie Ariola, airs every Sunday from 5 to 7 in the evening.

Make My Day is also a regular, a 5-minute program of Larry Henares dishing out commentaries from various columnists, airing in various timeslots.

Musical Souvenirs plays the songs of the old standards every afternoon. Twin Plus is a segment featuring a song as performed by 2 artists airing at different times of the day.

DWBR also carries a program for Filipino folk music, the traditional "harana" with a weekend two hour live singing from the time-tested "Mabuhay Singers."

References

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See also