DLF-Trifolium
| Private limited company | |
| Industry | Seed business |
| Founded | 1988 (DLF AmbA founded in 1906) |
| Headquarters | Roskilde, Denmark |
Number of locations | Denmarks, Netherlands, UK, France, Germany, Czech Republic, Sweden, Russia, USA, Canada, China, New Zealand, Argentina |
Area served | +70 Countries |
Key people |
Truels Damsgaard (CEO) |
| Revenue | DKK 3.325 billon (2013/14) |
| DKK 168.9 million (2013/14) | |
| DKK 98.5 million (2013/14) | |
Number of employees | 816 (2013/14) |
| Website |
www |
DLF-TRIFOLIUM is a leading international supplier of grass seed company headquartered in Roskilde, Denmark. It works in R&D, production and sales of cool season grass and clover seeds directed towards the major seed consuming areas of the world.[1] The company is owned by 3,500 Danish grass seed growers through DLF AmbA, and employs 800 people in 13 countries.[1] It supplies more than 70 countries[1] of clover and grass seeds for purposes ranging from forage grasses for agriculture to turf grasses for both the professional and private markets. With an estimated world market share of approximately 25% (2014[2]), the group is the world’s largest grass seed company within the breeding, production, sales and marketing of cool season clover and grass seed species. DLF-Trifolium delivers grass seeds for major sport events.
Business areas
DLF-TRIFOLIUM’s clover and grass seed business is divided into three segments; forage grass, turf grass for professionals and turf grass for the retail market.
- Forage grass, which covers grass and clover seed for agriculture
- Turf grass for professionals, which covers the building and construction sector, local authorities, public parks and sports facilities
- Turf grass for the retail market, which covers consumers shopping in garden centres, Do-It-Yourself chains and supermarkets.
The company produces approximately 400 different varieties that are components in several grass seed mixtures and brands.
Its main brands are ForageMax, Masterline, Turfline, Johnsons Lawn Seed and Johnsons Sports Seed.
Ownership
95% of DLF-TRIFOLIUM shares are owned by DLF AmbA. DLF AmbA is owned by 3,500 grass seed growers in Denmark and is holding company for the operating company DLF-Trifolium.
Companies
DLF-TRIFOLIUM’s headquarters are in Denmark and the company has subsidiaries in Denmark (DLF-TRIFOLIUM and Prodana), Sweden, the Netherlands, Belgium, the UK, France, Germany, Czech Republic, Russia, China, the United States, Canada, South America and New Zealand.
References
- ↑ 1.0 1.1 1.2 "DLF TRIFOLIUM Annual Report 2013-2014". Ipaper.ipapercms.dk. Retrieved 2014-11-27.
- ↑ "Denmark's Eksport Canon". Ministry of Foreign Affairs / Mandag Morgen Think Tank. Retrieved 2015-02-13.