Crystal Jade Culinary Concept Holdings
Crystal Jade Culinary Concept Holdings (Chinese: 翡翠食饮集团; pinyin: fěicuì shíyǐn jítuán) is a restaurant-chain serving Chinese cuisine based in Singapore. The group has restaurants in Asian countries, including Indonesia, Malaysia, Thailand, Hong Kong, People's Republic of China, Japan, Vietnam and South Korea. The group has restaurants and bakeries in the city, Singapore Changi Airport and the suburbs, including Jurong, Woodlands, Toa Payoh, Holland Village and Tampines.
History
The company was founded in 1991 at the now defunct Cairnhill Hotel. It opened its flagship restaurant known as Crystal Jade Palace at Ngee Ann City a year later, serving exquisite Cantonese cuisine. That same year, it opened Crystal Jade Kitchen at Shaw House serving affordable Cantonese cuisine, such as noodles, jook, cze char and roasted meat. It opened its first overseas outlet in Indonesia. The group expanded its group of restaurants during the late 1990s opening more outlets across the island.
The group expanded into the suburbs and opened restaurants at Causeway Point and Holland Village in 1999, with the latter being known as "Seafood Kitchen". It was then when dim sum was brought into their "Kitchen" brand restaurants. Long queues started to form at the restaurants during that period of time, and waits can be as long as an hour during peak periods. It opened the Crystal Jade La Mian Xiao Long Bao outlet serving Lanzhou style la mian, jiaozi, xiaolongbao and northern style Chinese cuisine. Bakeries were also opened, selling Hong Kong-style bread.
Crystal Jade opened a Teochew and Cantonese restaurant in the Paragon in the early 2000s. During the 2000s, the chain expanded in Indonesia and throughout Asia. The chain also opened a Korean restaurant at Ngee Ann City and The Centrepoint.
References
- The Straits Times, "Clone Wars", 2006-10-15 The print article discussed competition between Crystal Jade and Imperial Treasure as well as reviews both restaurants.