Crystal Head Vodka

Crystal Head Vodka

The Crystal Head Vodka bottle
Type Vodka
Manufacturer Globefill Inc.
Country of origin Newfoundland and Labrador, Canada
Introduced Southern California, 2008
Alcohol by volume 40%
Proof 80
Color Clear
Website Crystal Head Vodka

Crystal Head Vodka is an additive-free vodka manufactured by Globefill Inc. in Newfoundland and Labrador, Canada. It was conceived of and founded by actor Dan Aykroyd and artist John Alexander in 2007.

The vodka is quadruple-distilled and seven times filtered, with the final 3 filtrations through Herkimer diamond crystals.[1] The Crystal Skull bottle was designed by artist John Alexander[2] and is manufactured by Milan-based glass-manufacturer Bruni Glass.[3]

History

Aykroyd and Alexander conceived of the idea for Crystal Head Vodka in 2007. After many frustrated attempts to find a vodka that was free of additives, Aykroyd realized that if he wanted one, he would have to make it, so he set out to create what he thought of as one of the world's purest vodkas. Alexander designed the bottle based on the pair’s shared fascination with the legend of the 13 Crystal Skulls because their purity and quality were a perfect match for the super premium vodka they intended to make. [4]

John Alexander & Dan Aykroyd: Dino Dig, Grande Prairie, 2011

It took two years to execute the manufacture of the bottle, as Milan-based glass manufacturer Bruni Glass fawning over its design and declared it to be of "unsurpassed design and complexity."

Crystal Head launched in Southern California in 2008 and launched in four other states shortly after. Supply could not keep up with demand, and the company had to hold further release until they had built up stock. Crystal Head launched in the rest of the United States in 2009 before becoming available worldwide.

In 2010, the Liquor Control Board of Ontario refused to carry Crystal Head Vodka in its stores because it said people might find the bottle offensive.[5] but eventually lifted the ban because of popular demand..[6]

21,000 bottles of the vodka were stolen from a warehouse in Southern California In May 2011, Dan Aykroyd responded to TMZ: "My partners and I are sorry to lose this much vodka to theft and do not condone criminal activity in any fashion, but we are happy that some consumers will be afforded the opportunity of tasting it at significantly lower than retail price." [7][8]

According to the Financial Post Dan Aykroyd spends over 90 days a year on the road promoting the vodka through signings and appearances.[9]

Celebrity Partnerships

In May 2013, Crystal Head Vodka and Universal Music Canada released a joint statement that announced Crystal Head to be the official vodka of the Rolling Stones 50th Anniversary Tour.[10]

Production

Herkimer diamonds

Crystal Head Vodka is manufactured by Globefill Incorporated at the Newfoundland and Labrador Liquor Corporation distillery in Newfoundland, Canada. "Peaches and Cream" corn grown in the Chatham-Kent region of Ontario is processed and distilled four times to produce a neutral grain spirit at 95% alcohol by volume. The raw spirit is then reduced with Newfoundland glacial water to 40% alcohol by volume. The liquid is then filtered seven times of which three are through Herkimer diamonds. These raw stones are quartz crystals, which have been ascribed healing properties by some new age belief systems.[11] This proprietary filtration process accounts for the smoothness of the vodka. Crystal Head does not use any additives--glycerol, citrus oil, or sugar—in the production of their vodka. The factory and product is certified kosher,[12] as well as gluten-free.[13]

Pop Culture

There is a Crystal Head bottle on the bar in the opening sketch of Saturday Night Live hosted by Justin Timberlake on March 9, 2013. In this sketch Dan Aykroyd plays the bartender. A bottle of Crystal Head can be seen on set in the 2013 film Broken City starring Russel Crowe and Mark Wahlberg.

Awards

Crystal Head has won numerous awards, including a Gold Medal for Excellent Taste at the 2013 Moscow ProdExpo International Tasting Contest, as well as a Double Gold Medal from the San Francisco World Spirits Competition. Awards are listed below:

References

  1. ↑ Crystal Head Vodka
  2. ↑ Drinksdaily.com
  3. ↑ Bruniglass.com
  4. ↑ Kleinman, Geoff (2010-09-23). "Dan Aykroyd Talks About Crystal Head Vodka". Drink Spirits. Retrieved 2014-01-05.
  5. ↑ Beppi Crosariol. "Ontario bans Dan Aykroyd's skull-shaped vodka". The Globe and Mail. Retrieved 2014-01-05.
  6. ↑ Beppi Crosariol. "How Dan Aykroyd finally got his skull vodka unbanned from the LCBO". The Globe and Mail. Retrieved 2014-01-05.
  7. ↑ "Dan Aykroyd - 21,000 BOTTLES of Vodka ... STOLEN". TMZ.com. 2011-12-05. Retrieved 2014-01-05.
  8. ↑ "Dan Aykroyd has 21,000 bottles of vodka stolen | CTV News". Ctvnews.ca. 2011-05-12. Retrieved 2014-01-05.
  9. ↑ "Dan Ackroyd’s Crystal Head Vodka: Celebrity builds brand awareness | Financial Post". Business.financialpost.com. 2013-03-18. Retrieved 2014-01-05.
  10. ↑ "Crystal Head vodka joins forces with The Rolling Stones-Stockhouse news". Stockhouse.com. 2013-05-31. Retrieved 2014-01-05.
  11. ↑ "Herkimer Diamond Meanings and Uses". Crystal Vaults. Retrieved 2014-01-05.
  12. ↑ 12.0 12.1 "Crystal Head Vodka Awarded OU Kosher Certification". Ou.org. Retrieved 2014-01-05.
  13. ↑ "Crystal Head Vodka". Crystal Head Vodka. Retrieved 2014-01-05.
  14. ↑ The Fifty Best | Best Vodka 2013
  15. ↑ The Vodka Masters 2013 Results
  16. ↑ Hart, Courtney (1 April 2013). "Russia Awards Gold Medal for Dan Aykroyd’s Crystal Head Vodka". Kingston Herald. Kingston Herald Ontario. Retrieved 11 January 2014.
  17. ↑ 17.0 17.1 "l ALIA 2012 Winners". liquorawards.com.au. Retrieved 2015-03-17.
  18. ↑ Proof66 Ratings Information for Crystal Head
  19. ↑ "San Francisco World Spirits Competition - 2011 Results By Brand". sfspiritscomp.com. 2011-04-28. Retrieved 2015-03-17.

External links