Crusha

Crusha logo

Crusha is a well-known brand of milkshake mix sold in the United Kingdom and Australia. The brand first appeared in the 1950s, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand.

Crusha is often the milkshake of choice in cafés, but is also sold in shops for home mixing in bottles, of from 250ml to 1l in size.

It was sold in glass bottles, but was later changed to plastic. Crusha is sold in many different flavours of which chocolate, banana, strawberry and raspberry are the most common. Other flavours have also been sold including vanilla, lime, black cherry and pineapple.

Two new flavours were released in May 2005: white chocolate and "Wild'n'Fruity". Small bottles of Strawberry, Banana, Chocolate and Raspberry are widely available from supermarkets. The remaining flavours are only available in large bottles, from cash & carrys or at ASDA. Lime crusha is regarded as something of a 'cult drink', and for a time was not stocked by many shops due to low customer demand. However, when Morrisons & Waitrose resurrected Lime Crusha in March 2010, it rapidly established itself as its highest selling flavour.

In 2005, Joel Veitch animated two commercials for Crusha, featuring singing kittens and crushing cows under bottles. In 2004, Joel created the Quiznos Spongmonkey adverts in the United States. Music for the commercials was provided by Julian Ronnie & Adam Ryan Carter of Mammoth Music. In 2006, Joel Veitch produced another advert campaign, this time showing cats dancing around bottles of the product. In 2007, this was banned from television, due to a man from Lowestoft, United Kingdom produced a recreation with live cats, and was arrested after clips of his videos on YouTube drew the attention, of a local and national news campaign.

There was also a 'Nothing Artificial' version of some of their flavours. In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe.

Dissatisfied customers could call the Silver Spoon customer support line and obtain a postal order to buy a new bottle once they were available to buy.

Current milkshakes

Past milkshakes (Normal and no added sugar)

Vanilla

Black Cherry

Cherry and Vanilla

Lime

Raspberry (No added sugar)

Apple and Blackcurrant

Pineapple

White Chocolate

WildnFruity

Banana

Vanilla Ice Cream

Toffee

Milkshake puds (Puddings)

Chocolate

Vanilla

Banana

Strawberry

Raspberry

Wobble Gobble (Range of Jelly)

Orange

Blackcurrant

Raspberry

Strawberry

Orange

Blackcurrant

Whip Up (Range Of whipped powder)

Caramel with chocolate strands

Chocolate with Chocolate strands

Strawberry with Sprinkle decorations

Chocolate and Caramel

Strawberry and Vanilla

Errol

A cat that talks about Crusha and sings about it in 2000s and early 2010s.

References

    External links