Crosby Textor Group

Crosby Textor Group

Industry	Political strategy
Founder	Mark Textor Lynton Crosby
Website	www.crosbytextor.com

The Crosby Textor Group is a social research, corporate strategy and political polling firm created by Mark Textor and Lynton Crosby. The C|T Group is made up of campaign strategists, under the direction of Lynton Crosby, Mark Textor and Mark Fullbrook. Crosby|Textor provide research, strategic communications and campaign execution services throughout the world. Most notably in Australia, Britain, Africa, Italy and New Zealand.

Recent work

In 2008, Mark Textor was a campaign strategist on the successful Boris Johnson London Mayoral campaign. With his partner Lynton Crosby he helped develop Johnson's 'donut strategy' that overcame the trend whereby conservative voters in outer boroughs opted out of mayoral elections because they could not identify with issues important with those in the centre of the city.^[1]

In the 2010 and 2013 Federal election campaigns, Textor was the principal national pollster and chief external strategist for Tony Abbott and the Liberal Party. His strategy was effective in that the campaign delivered more seats and votes to the Liberal Party than the incumbent Labor Party after only one term. He wrote the catch cry quote: “We will stop the boats, stop the big new taxes, end the waste, and pay back the debt.”^[2]

In 2012 Textor was strategist and pollster for Campbell Newman's Liberal National Party election campaign; one that delivered one of the biggest majority for any party in the history of Queensland politics. On his efforts the new Queensland Treasurer Tim Nicholls concluded in parliament: “If and when a history of researchers and pollsters is ever written, Mark Textor will rank in the first order throughout not only Australia but the world. He has advised campaigns and most successfully recently advised on the re-election of Boris Johnson as the Mayor of London. During the course of that campaign I came to trust and rely on Tex—as I think we all did—and his calmness, his clarity and, if I might say at times, and it was needed, his caustic wit. They were an essential ingredient in the success of our campaign”^[3]

In August 2012, Textor was pollster and strategist for the Country Liberal Party's win in the Northern Territory election, where they returned to power after 11 years in opposition.^[4]

Textor directed polling and was a key strategic advisor on Boris Johnson’s victory in the 2012 London Mayor election. Textor was the principal pollster and external strategist for the Western Australian Liberal election victory March 2013.^[5]

Crosby|Textor research and strategic counsel from Mark Textor was key to winning the Liberal Party's 2013 election campaign. Brian Loughnane the Liberal party's Federal Director said "I record my gratitude to Mark Textor and the team at Crosby-Textor for their support and wise advice over a difficult and challenging three years."^[6][7]

Mark Neeham joined Crosby Textor in November 2013^[8]

In June 2014 Crosby|Textor conducted published polling on behalf of Australian Marriage Equality (AME) which showed the strongest support for same-sex marriage ever recorded in Australia. It found that 72% of Australians supported legalising same-sex marriage, while only 21% were opposed. A majority of those identifying with major religions supported same-sex marriage, including Catholics, Anglicans and non-Christian religions as did a majority of older Australians aged over 55. Mark Textor stated "This poll definitively puts pay to some of the myths that married couples or those with religious beliefs are against same-sex marriage. It doesn’t devalue their marriages or faith, and instead gives everyone equal access to the rights they are accorded". Further, 77% of respondents agreed that Coalition MP's and Senators should be granted a conscience vote on the issue.^[9][10]

References

External links

• Crosby Textor Group board
• The Guardian Newspaper's articles on Lynton Crosby