CreativeLive

CreativeLive
Web address www.creativelive.com
Commercial? Yes
Type of site
 Online education
Registration Not required
Available in English
Created by Chase Jarvis and Craig Swanson
Launched 2010
Current status Active

CreativeLive is an online learning platform that broadcasts live classes to an international audience. The company has dual headquarters in Seattle and San Francisco, with four in-house production studios. Tim Ferriss, Pulitzer-prize winning photographers Deanne Fitzmaurice and Vincent Laforet, and entrepreneur Chris Guillebeau have all taught classes on the CreativeLive platform. CreativeLive’s board members include Flickr founder Caterina Fake and Greylock Ventures partner James Slavet.

History

The company was created by photographer, director and artist Chase Jarvis and entrepreneur Craig Swanson in Seattle in 2010.

In 2012, CreativeLive raised $8 million in a Series A financing led by Greylock Ventures.[1] Additional funding sources include Google Ventures, Creative Artists Agency, William Morris Endeavor, and CrunchFund.[2]

In November 2013, CreativeLive raised $21.5 million in Series B financing, led by Chamath Palihapitiya's venture capital fund The Social+Capital Partnership. The round also included Greylock Partners and others. The company plans to use the additional funding to expand into new categories and growing its team.[3] At this time, the company reported having over 2 million users participating from over 200 countries.[4]

Leadership

CreativeLive named Mika Salmi as CEO in October 2012.[1] Salmi, a longtime pioneer in new media, was previously the President of Digital Media for MTV/Viacom Media Networks, overseeing more than 1500 employees in 60 countries. Prior to MTV/Viacom, Salmi was the CEO and founder of Atom Entertainment, which was purchased by Viacom for $200 million in 2006.

On April 14, 2014, it was announced that Jarvis would take over the day-to-day CEO level position from previous CEO Salmi, who would move onto the board.[5]

Broadcast format

In the online learning space, CreativeLive’s differentiator is its emphasis on live broadcast.[6] With few exceptions, all CreativeLive classes are broadcast live from four in-house state-of-the-art production studios.[7] CreativeLive uses a freemium pricing model: All classes are free to stream while they are live and can be purchased to watch at a later date. The classes are hosted by a team of on air hosts from both CreativeLive's Seattle and San Francisco studios, with hosts including John Kennedy O'Connor, Kenna Klosterman, Russ Andes and Jim Catechi.

References

  1. ↑ 1.0 1.1 "CreativeLIVE Lands $7.5M From Greylock For Its Free, Online Classroom For Creative Entrepreneurs". TechCrunch.
  2. ↑ Empson, Rip. "CAA, William Morris, Kevin Rose & More Back Hot Online Classroom CreativeLIVE, Flickr Founder Joins Board". TechCrunch. Retrieved November 14, 2013.
  3. ↑ Empson, Rip. "Now With 2M Users, CreativeLive Lands $21.5M Led By Social+Capital To Bring Free, Live Courses To The World’s Entrepreneurs". TechCrunch. Retrieved November 14, 2013.
  4. ↑ Cook, John. "CreativeLive lands $21.5M, looks to upend online learning with live broadcasts". Geekwire. Retrieved November 14, 2013.
  5. ↑ Cook, John. Chase Jarvis named CEO of CreativeLive, Mika Salmi moves to board role. Geekwire. April 16, 2014.
  6. ↑ Nieva, Richard. "CreativeLIVE gives online education a Hollywood touch". PandoDaily. Retrieved November 14, 2013.
  7. ↑ Cook, John. "CreativeLive opens new broadcast studio in bid to take live educational courses mainstream". Geekwire. Retrieved November 14, 2013.

External links