ConsumerTrack Inc

ConsumerTrack Inc
Private
Industry Internet marketing
Customer Acquisition
Consumer Credit
Founded (2004)
Headquarters Los Angeles, California
Website www.ConsumerTrack.com

ConsumerTrack Inc. is an Internet Marketing firm based in Los Angeles, California. It owns and manages finance, credit, insurance and travel brands.[1]

ConsumerTrack's business model is designed to allow customers to "hedge their risks",[2] because they are only charged for qualified customer acquisition.

History

Brett Rossmann and Jeff Bartlett founded ConsumerTrack in 2004 as an online marketing firm providing large financial companies with customer acquisition strategies. In 2007, ConsumerTrack ventured into the consumer credit vertical and GoFreeCredit.com was launched later that year. The website offers users a free credit report and score with a 30 day free trial of credit monitoring service.[3]

In 2008, GoBankingRates.com was launched as a resource for US consumers to learn more about banking, interest rates and personal finance. Content and interest rate studies from GoBankingRates.com have been used by Yahoo! Finance, MarketWatch and U.S. News and World Report.[4][5][6] ConsumerTrack’s website became a member of the Better Business Bureau Online in February 2008.[7] As of June 2010, their BBB rating was upgraded to an A.[8]

ConsumerTrack participated in a large domain sale, acquiring the primary address USBankingRates.com and approximately 600 geo-targeted versions of the URL. In 2014 both ConsumerTrack.com and GoBankingRates.com underwent a redesign that included upgrades to web2.0 and mobile platforms.[9][10] The company has been in business for over ten years and has evolved through the years into a multi-faceted marketing agency.[11] Today, ConsumerTrack, Inc.'s online network includes GoBankingRates.com as well as GoFreeCredit.com, GoInsuranceRates.com, GoDebtHelp.com, and ImportantScore.com. The online network attracts over 2 million unique visits each month.[12]

ConsumerTrack’s founders established the company headquarters in Los Angeles, CA, without venture capital or any outside investors. The company now maintains offices in Pennsylvania and New York and remains a privately owned company with revenue upwards of $30M.[13] Experiencing high growth, ConsumerTrack is projected to double its team and its revenue over the next year.[14]

Products and Services

ConsumerTrack aggregates rate information from over 1,000 finance institutions on more than 100 products. With coverage for 600 local markets, ConsumerTrack generates rate tables capturing millions of pieces of information daily. ConsumerTrack develops and provides web services to websites with online partners. In addition, ConsumerTrack syndicates editorial content to newspapers on a daily basis.[15] ConsumerTrack's unique business model is to provide consumers with accurate and objective information to help them make informed decisions regarding finances, credit, insurance and travel. On the financial institutions' side, ConsumerTrack generates high quality customers as a way to offset the costs of their content.

ConsumerTrack employs a team of personal finance writers including, Robert Kiyosaki, Author of Rich Dad Poor Dad, Linda Descanso, Director at Citi,[16] Casey Bond,[17] Jennifer Calonia,[18] among others.

As of 2014, ConsumerTrack had close to 50 employees located in their headquarter office. The technology team makes up 20% of their headcount. ConsumerTrack’s employees are called ConsumerTrackers and are given activities upon joining the company that are designed to help them acclimate and assimilate into the culture.[19]

ConsumerTrack's headquarters in Los Angeles, California, is located in the Southern California Technology hot spot dubbed Silicon Beach.[20]

References

  1. ↑ "ConsumerTrack Brands".
  2. ↑ Campaign Street Interview with Brett Rossmann, President of ConsumerTrack
  3. ↑ prleap.com
  4. ↑ "GOBankingRates Study Reveals the 10 Best Retail Credit Cards for Holiday Shopping".
  5. ↑ "One third of Americans worry about money all the time: survey". Retrieved 20 November 2014.
  6. ↑ "The Death of the Certificate of Deposit: Will CD Rates Ever Rebound?". Retrieved 20 November 2014.
  7. ↑ Company Report
  8. ↑ Better Business Bureau
  9. ↑ "ConsumerTrack Inc. Launches New Company Website for L.A.-Based Job Seekers, Financial Advertisers". Retrieved 20 November 2014.
  10. ↑ Barris, Michael. "GoBankingRates offers speed, ease of navigation with mobile Web site launch". Retrieved 20 November 2014.
  11. ↑ Lundegard, Connie. "ConsumerTrack Celebrates 10 Years as a Leading Internet Marketing Company for Fortune 500 Financial Institutions". Retrieved 20 November 2014.
  12. ↑ Lee, Taylor. "GoBankingRates.com Celebrates Signing its 100th Financial Institution". Retrieved 20 November 2014.
  13. ↑ Kuo, Benjamin. "How ConsumerTrack Has Created A Growing, Profitable--and Mostly Unknown Business". Retrieved 20 November 2014.
  14. ↑ "ConsumerTrack Inc. Launches New Company Website for L.A.-Based Job Seekers, Financial Advertisers". http://www.bizjournals.com/''. The Business Journals. Retrieved 20 November 2014.
  15. ↑ "ConsumerTrack and The Los Angeles Times".
  16. ↑ "Linda Descanso Bio".
  17. ↑ "Casey Bond Bio".
  18. ↑ "Jennifer Calonia Bio".
  19. ↑ "Glassdoor".
  20. ↑ "ConsumerTrack President Jeff Bartlett to Talk Entrepreneurship at 2014 Innovation Week LA". Retrieved 19 November 2014.

External links