Constant Contact

Constant Contact, Inc.

Type	Public
Traded as	NASDAQ: CTCT
Industry	Online marketing
Founded	Massachusetts 1998
Headquarters	Waltham, Massachusetts
Key people	Gail F. Goodman (Chairman, President & CEO
Revenue	US$284.4 million (2013)
Operating income	US$8.3 million (2013)
Net income	US$7.2 million (2013)
Number of employees	1,235
Footnotes / references As of January 2014.[1][2][3]

Constant Contact, Inc. is an online marketing company offering email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools, primarily to small businesses, nonprofit organizations, and membership associations. It claims over 600,000 customers after May 1, 2014.^[4]

Constant Contact was ranked 399th in Deloitte's Technology Fast 500 in 2013,^[5] compared with 249th in 2012,^[6] 179th in 2011,^[7] 134th in 2010,^[8] and 153rd in 2009.^[9]

The company is headquartered in Waltham, Massachusetts, with additional offices in San Francisco; Loveland, Colorado; New York, New York; Delray Beach, Florida; and London, England.

History

The company was founded as Roving Software in 1995, taking its present name in 1998.

In May 2010, Constant Contact acquired NutshellMail,^[10] a free tool that lets users monitor their social media accounts from their email. As reported by Mashable.com,^[11] Constant Contact recently released other social media features, such as Social Stats, which lets users see how often their emails or events have been shared on social media platforms.

On February 16, 2011, Constant Contact acquired social CRM start-up Bantam Live.^[12]

In 2012, Constant Contact acquired two companies. On January 19, they announced the acquisition of CardStar, a mobile loyalty application.^[13] On June 13, they also acquired digital storefront provider SinglePlatform for approximately $65 million.^[14]

In April 2014, Constant Contact announced the launch of Toolkit, an all-in-one online marketing platform that integrates multi-channel marketing options - including email, social, mobile, and Web – to drive customer campaigns of all types. Toolkit offers 15 different campaign types along with real-time reporting metrics.^[15]

Self-promotion

In 2007, the company was criticized by blogger Darren Barefoot on the grounds that its current and former employees responded deceptively to negative reviews of its products, services, and business practices. They posted positive comments about the company while concealing their affiliation with Constant Contact.^[16][17]

The company's response:

• Kevin Mullins ... acknowledges that the comments on Barefoot’s site were made by Constant Contact employees, but stresses that they acted against company rules. “They acted outside our corporate policy. They were disciplined, absolutely. And obviously, we educated them about the proper way to blog and to fully disclose who you are. We believe in being honest and up front about who you are.”^[18]

References

External links

• Official site