Conspiracy For Good

Conspiracy For Good is a fictional organisation that is part of an "augmented reality drama" game developed by Heroes creator Tim Kring, funded and technologically-enabled by Nokia and realised by The company P, and over 100 people in production teams in five different countries.[1]

In 2010, London witnessed the launch of the Conspiracy For Good, a radical new form of entertainment called "Social Benefit Storytelling," which allowed for people to participate inside a fictional story... to do real good in the real world.

The pilot spanned the globe and culminated with 4 weeks of live events and gameplay in London streets.

As a result, the Conspiracy For Good succeeded in building/stocking 5 libraries in Africa, funding 50 scholarships for schoolgirls and generating over 10,000 books for the Zambian libraries through WeGiveBooks.org.[2]

On February 22, 2011 the Conspiracy For Good was nominated for an International Digital Emmy® Award.[3]

References

  1. ↑ "Products & Services: Conspiracy For Good – Update". Nokia Conversations: The Official Nokia Blog. 6 July 2010. Retrieved 2010-07-10. Conspiracy For Good is a drama that is taking place on the Internet, on your mobile device and offline. It’s developed by Heroes creator Tim Kring and sponsored by Nokia.
  2. ↑ http://www.youtube.com/watch?v=wN590e-fopc
  3. ↑ http://www.iemmys.tv/news_item.aspx?id=123