Cnova

Cnova N.V.
Industry e-commerce
Founded 2014
Number of locations
 Netherlands
Key people
 Jean-Charles Naouri – chairman of the board
Revenue 3,465 billion euros (2014)
Number of employees
 4 281 (2013)
Website cnovagroup.com/en/

Cnova N.V. is an e-commerce company, founded in June 2014. Cnova includes Cdiscount (operating in France, Belgium, Ivory Coast, Senegal, Colombia, Ecuador, Thailand and Vietnam) and Cnova Brazil (operating in Brazil). Cnova N.V. is part of Groupe Casino, a French global retail company of which Mr. Jean-Charles Naouri is currently the chairman and CEO. He is the current chairman of the board of Cnova N.V.

In 2014, Cnova N.V. total sales reached 4.516 billion euros for a 3.465 billion euros revenue.[1] At the end of 2014, Cnova counted 13.6 million active customers in the world.[2]

History

The first operations began in 1998 with the founding of the e-commerce website Cdiscount, a single website focused on offering CDs and DVDs.[3]

Cdiscount then expanded its business to encompass product categories such as consumer electronics, computers, home appliances and wine.

In 2008, the companies Pontofrio.com and eHub were launched in Brazil, providing e-commerce services to third-party retailers.[4]

The Brazilian expansion continued in 2010 by adding the Extra.com.br and CasasBahia.com.br websites to the portfolio, and the creation of business unit focused on business-to-business wholesale called Pontofrio Atacado. In 2011, Cdiscount implemented its first marketplace and launched ComptoirSante.com, an e-commerce website dedicated to beauty products.[5]

During the year 2012, two new websites were launched: Barateiro.com site in Brazil, offering refurbished products for sale, and MonCornerDeco.com in France, which focused on home decor. An online marketplace was also created on the Extra.com.br website in Brazil.

2014 saw the merger of both French and Brazilian e-commerce activities under the Cnova umbrella, as well as the Cdiscount expansion in Colombia, Thailand, Vietnam, Ivory Coast, Ecuador, Belgium and Senegal.[6]

Presentation

The current geographies represent over 500 million people with Cdiscount sites in France, Brazil, Colombia, Ecuador, Thailand, Vietnam, Ivory Coast, Belgium and Senegal, and operations in Brazil under the sites Extra.com.br, Pontofrio.com and Casasbahia.com.br.[7] It operates B2B solutions, such as the eCommerce solution eHub, and niche sites both in France and Brazil, with Comptoirsante.com, Moncornerdeco.com, or Barateiro.com.

Cnova has established itself as an eCommerce market leader in France and Brazil. Through the direct sales websites and its marketplaces, Cnova offers an extensive product assortment (including home appliances, consumer electronics, computers, home furnishings, leisure and personal goods) and differentiated delivery and payment options.[8][9][10]

Subsidiaries

Cdiscount

Cdiscount is a French company created in 1999. It has been part of Casino Group since 2000. As the first e-commerce website in France, Cdiscount offers a wide range of products including, among others, cultural goods, high-tech, IT, household appliances, personal appliances and food.[11]

Cdiscount also operates in Brazil, Belgium, Ivory Coast, Senegal, Colombia, Ecuador, Thailand and Vietnam.

In 2013, Cdiscount employed 1300 people and had a turnover of 1.6 billion euros.[12]

Cnova Brazil

Cnova Brazil is specialized in e-commerce activities throughout the country. Its creation follows the merger of the online activities of Casas Bahia, Ponto Frio and Extra, a hypermarket chain belonging to the Brazilian group Pão de Açúcar, the leading national retailer in Brazil. Cnova Brazil structures its e-commerce services through three main B2C websites – extra.com.br, casasbahia.com.br and pontofrio.com – as well as B2B services through Pontofrio Atacado and its eHub platform.[13]

Cnova Brazil is the second e-commerce player in Brazil with a turnover of 1.5 billion euros in 2013.[14]

In 2013, Cnova recorded a gross merchandise volume of US$4.9 billion.

Management

Executive Committee

References

  1. ↑ Presentation full-year results 2014, www.groupe-casino.fr/en
  2. ↑ Cnova investors presentation, cnova.com, february 2015
  3. ↑ Cdiscount at the heart of B to B e-commerce, Deliver 2 France, 16 January 2013
  4. ↑ Company Overview of Pontofrio.com, Investing Businessweek, 13 October 2014
  5. ↑ Cdiscount lancera en juin une e-boutique de lentilles de contact, Journal du Net, 16 May 2011
  6. ↑ Casino Group: Creation of a major global ecommerce – Cnova, Euroinvestor, 4 June 2014
  7. ↑ Casino Files to Float e-Commerce Unit Cnova in New York, Wall Street Journal – Online, 5 June 2014
  8. ↑ Alibaba IPO timing bodes well for Casino's Cnova listing, CNBC, 16 September 2014
  9. ↑ Casino lance « Cnova », sa société mondiale de e-commerce, Les Echos, 5 June 2014
  10. ↑ Company Overview of Cnova N.V., Blommberg Businessweek, 13 October 2014
  11. ↑ Cdiscount, premier e-commerçant de France, Journal du Net, 11 June 2013
  12. ↑ Casino lance Cdiscount à l'international, Linéaires, 15 January 2014
  13. ↑ Cnova Brazil, a major e-Commerce player in Brazil, Groupe Casino
  14. ↑ Nova Pontocom fatura R$ 1,464 bilhão no segundo trimestre, E-commerce News, 11 July 2014
  15. ↑ Company Overview of Cnova N.V. – Management, Bloomberg Businessweek, 13 October 2014

External links