Cine TAM

Cine TAM was a Brazilian cinema owned by the parent company of TAM Airlines.

The cinema opened in the Morumbi Shopping (PT) no Brasil center in the Santo Amaro neighborhood of Sao Paulo on April 19, 2007.[1][2][3][4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema.[5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program.[4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased.[1] The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris.[6] The theater included a restaurant called Cine Cafe TAM.[7]

Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.[8]

Cine TAM was closed in October 30, 2012.[9]

References

  1. ↑ 1.0 1.1 "Brandworks assina projeto do Cine TAM." AdNews. April 19, 2007.
  2. ↑ Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.
  3. ↑ "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.
  4. ↑ 4.0 4.1 http://www.cinetam.com.br/index.php?actA=1
  5. ↑ "TAM entra em cartaz no antigo Cine Morumbi" (Archive). Agência Estado. April 16, 2007.
  6. ↑ Arruda, Jacqueline de. "Parceria com a TAM revoluciona cinemas do Morumbi Shopping." Morumbi.net/Tottem Publicidade. May 25, 2007.
  7. ↑ http://guia1.folha.com.br/guia/guloseimas/cafes/13835/cafe_cine_tam
  8. ↑ http://www.brazilianvoice.com/mostranews.php?id=1014
  9. ↑ "Após cinco anos, Cine TAM fecha as portas em SP - Folha de São Paulo" (Archive). Folha de S. Paulo. 29 August 2012.

External links