Chrome Entertainment

Chrome Entertainment
Native name
 크롬 엔터테인먼트
Industry Music
Entertainment
Genre K-pop
Dance
Electropop
Pop ballad
Founded Seoul, South Korea (August 2011)
Founder Hwang Hyun Chang
Headquarters 222-2 kingreon building B1, Nonhyeon-dong, Gangnam District, Seoul, South Korea [1]
Key people
 Hwang Hyun Chang (CEO)
Products Albums
Concerts
Services

Publishing records,

Entertainment agency
Website www.chrome-ent.co.kr

Chrome Entertainment is a record label and talent agency founded by Hwang Hyun Chang in 2011, based in Seoul, South Korea. Since 2014, Chrome Entertainment is an independent label under Sony Music Entertainment.

Company

Hwang Hyun Chang, a commercial photographer, was inspired to create a girl group after seeing T-ara's "Roly Poly" on television. Before that, he had never paid attention to pop idols and only listened to classical music.[2] After an initial investment of 10 million won, he converted his photography studio, Chrome Creative, into Chrome Entertainment. To finance this venture, Hwang sold his camera gear, used up all his savings, and went into debt. He later said, "If I had known how much it would cost, I would never have done it."[3]

The first group that Chrome Entertainment formed and managed was Crayon Pop, who debuted in July 2012. After the success of Crayon Pop's "Bar Bar Bar", which earned the company US$2 million, Chrome was able to debut more groups.[4] Boy band K-Much debuted in January 2014,[5] and two more groups debuted in June 2014: girl group Bob Girls and male duo Zan Zan (Hangul: 짠짠).[6][7] On 2 December 2014, male trot singer Heo Min-young signed a contract with Chrome Entertainment.[8] On February 24, 2015, it was announced that Bob Girls had disbanded.[9]

Chrome Entertainment has held several concerts for their artists. The first such concert was on 21 June 2014, called Chrome Happy Concert in Cheongju.[10] On 4 October, the First Chrome Family in Japan Concert was held in Shinagawa, Tokyo. On 3 December, Chrome Family released a digital single album, 2014 Chrome Family – A Very Special Christmas, with the single "Love Christmas".[11]

Partnership with Sony Music

On 13 August 2013, Chrome Entertainment signed a strategic partnership contract with Sony Music Entertainment, which gave Sony international distribution rights to Chrome's music and albums.[12][13] On 7 July 2014, Chrome Entertainment signed a label contract which made Chrome an independent label under Sony Music Entertainment. With this new contract, Chrome has the ability to distribute music from other agencies.[14] In August 2014, it was reported that K-pop trio Lip Service had signed a contract with Chrome Entertainment.[15] The company was subsequently credited under "manufacture" (as Chrome Entertainment Sony Music) on Lip Service's single album, Upgrade, released 20 August 2014.

Chrome Family

Recording artists

Groups

  • Crayon Pop (Geummi, Ellin, Choa, Way, Soyul)
  • K-Much (Kiu, BornUs, G.Low, Ato)
  • Zan Zan (Yang Jung-Mo, Park Mingu)

Subgroups

  • Crayon Pop – Strawberry Milk (Choa, Way)

Soloists

  • Heo Min-young
  • Soyul

Actors and actresses

Former artists

Former trainees

Discography

Title Artist Released Type Distributor
Crayon Pop 1st Mini Album Crayon Pop 18 July 2012 Digital EP CJ E&M Music (2012–2013)
Sony Music (2013–present)
Dancing Queen 24 October 2012 Digital single album
Bar Bar Bar 20 June 2013 Single album
The Streets Go Disco 26 September 2013 EP Sony Music
Lonely Christmas 26 November 2013 Single album
Beyond the Ocean K-Much 7 January 2014 EP
"Hero" Crayon Pop
(with Kim Jang-hoon)		 3 February 2014 Digital single
"What Should I Do" (Remix) K-Much 17 February 2014 Digital single
Uh-ee Crayon Pop 1 April 2014 Single album
The 1st Single Album Bob Girls 10 June 2014 Digital single album
Chicken Feet Zan Zan 16 June 2014 Digital single album
Trot Lovers OST Part 1 ("Hey Mister") Crayon Pop 20 June 2014 Single album
Summer Repackage Bob Girls 31 July 2014 Digital single album
High School: Love On OST Part 5 ("C'mon C'mon") Crayon Pop 26 September 2014 Digital single album LOEN Entertainment
The 1st Mini Album Strawberry Milk 15 October 2014 EP Sony Music
Pop! Pop! Pop! Crayon Pop 19 November 2014 EP Pony Canyon
2014 Chrome Family – A Very Special Christmas Chrome Family 3 December 2014 Single album Sony Music
"Y-Shirt" Soyul 12 January 2015 Digital single LOEN Entertainment
"December 24" K-Much 17 February 2015 Sony Music
"On the Hook" 6 March 2015
FM Crayon Pop 27 March 2015 EP
The 1st Single Album Heo Min-young 7 April 2015 Digital single album

References

  1. ↑ "Menu: Contact". Chrome Entertainment. Chrome Entertainment. Retrieved 17 January 2014.
  2. ↑ "Chrome Ent CEO Hwang Hyun Chang's Interview about Crayon Pop". CrayonPop.me. Retrieved 10 November 2014.
  3. ↑ "Sing me a new song: What comes after K-pop?". The Economist. 26 October 2013. Retrieved 19 September 2014.
  4. ↑ Mundy, Simon (2 February 2015). "K-pop’s production line for Gangnam Style wannabes". Financial Times. Retrieved 7 February 2015.
  5. ↑ Hong, Grace Danbi (7 January 2014). "Male Crayon Pop, K-Much Debuts with ‘Don’t Know Anything’". enewsWorld (CJ E&M). Retrieved 7 February 2015.
  6. ↑ Jackson, Julie (11 June 2014). "Crayon Pop’s agency debuts sexy short-haired Bob Girls". The Korea Herald. Retrieved 20 January 2015.
  7. ↑ Sohn Ji-young (17 June 2014). "Crayon Pop's agency debuts male duo Zan Zan with 'Chicken Feet'". The Korea Herald. Retrieved 16 September 2014.
  8. ↑ Lee Hye-rin (2 December 2014). 트로트가수 허민영, 크레용팝 소속사에 새 둥지. OSEN (in Korean). Retrieved 3 December 2014.
  9. ↑ 9.0 9.1 Jeon Ah-ram (24 February 2015). "Bob Girls Disbands 8 Months after Debut with Jina Diagnosed with Encephalitis". Newsen. Translated by Yeawon Jung (Mwave). Retrieved 23 February 2015.
  10. ↑ Kim Myeong-su (12 June 2014). 크레용팝-가물치-단발머리-짠짠, 크롬 합동 콘서트 21일 개최. Top Star News (in Korean). Retrieved 14 November 2014.
  11. ↑ Jo Hye-jin (20 November 2014). 크레용팝-케이머치-단발머리-짠짠, 크리스마스 캐럴로 뭉친다 ‘러브 크리스마스’ 발매 [Crayon Pop–K-Much–Bob Girls–Zan Zan, to release Christmas Carol 'Love Christmas']. Top Star News (in Korean). Retrieved 20 November 2014.
  12. ↑ Cho, Joohee (28 August 2013). "Crayon Pop Hoping to Become the Next Psy". ABC News. Retrieved 7 February 2015.
  13. ↑ Woo, Jaeyeon (13 August 2013). "Sony Music Looks To Korea, Signs Crayon Pop". The Wall Street Journal. Retrieved 30 November 2014.
  14. ↑ Kim, Erika (7 July 2014). "Crayon Pop′s Agency Chrome Entertainment Becomes a Distribution Label with Sony Music Entertainment Korea". CJ E&M enews World (Mwave). Retrieved 17 September 2014.
  15. ↑ Jackson, Julie (18 August 2014). "Lip Service returning with new addition". The Korea Herald. Retrieved 25 November 2014.
  16. ↑ Kim, Erika (9 July 2014). "Crayon Pop′s Choa Acts in Her First Drama Role in ′High School′". Mnet America. Retrieved 28 December 2014.
  17. ↑ Choi Jin-sil (31 December 2014). "크레용팝 금미, 웹드라마 ‘6인실’로 완벽 연기돌 변신". TenAsia (in Korean) (Naver). Retrieved 8 January 2015.
  18. ↑ Choi Jin-sil (10 December 2014). 단발머리 허유정, 한중 합작 영화 캐스팅 ‘새로운 연기돌’. TenAsia (in Korean). Retrieved 11 December 2014.
  19. ↑ Yeo Chang-yong (5 February 2015). '역전의 신화' 크레용팝, 이제는 정상에 선다 ['Reversal legend' Crayon Pop aims for the top]. SEGYE (in Korean). Retrieved 5 February 2015.

External links