Christian Layland

Christian Layland
Birth name Christian Layland-Greenaway
Born 5 July 1989
Wollongong, Australia
Nationality Australian
Years active 2010s–present
Subject(s) Association Football
Notable works and roles The Football Sack Podcast

Christian Layland-Greenaway (born 1989) is an Australian football media personality and former host of The Football Sack Podcast. He is known for his tactical analysis and occasional humour. He is also Media Officer for Melbourne Victory's W-League team[1] and Football Federation Victoria while remaining Chief of Staff for The Football Sack.

Early life

Born 5 July 1989, Layland went to Doubtful Creek Primary School, Stratheden Public School and Casino Public School in Regional New South Wales before attending Casino High School until Grade Ten. In 2006 he was awarded a Champagnat Bursary at Marist College Ashgrove in Brisbane where he completed his final two years of schooling. Layland studied Business at Southern Cross University,[2] majoring in Sports Management and Digital Marketing.

Career

The Football Sack

Christian Layland, along with Matthew Greenlaw, co-founded The Football Sack in early 2010 after seeing a gap in the market for alternative football media in Australia.[3] Layland remains the only Chief of Staff for the organisation to date, seeing The Football Sack achieve recognition such as 2011 Football New South Wales Media Organisation of the Year[4] and runner-up as 2010/11 Football Website of the Year at the Australian Football Media Awards.

Under his watch, Layland has seen The Football Sack take major strides in the Australian sports media market; becoming the most recognisable football brand on Twitter[5] as well as establishing the organisation in the hard-to-crack mainstream media circle.

Layland had an extended stint as one of two original hosts for The Football Sack Podcast. Accompanying Jack Quigley, the pair took the podcast world by storm reaching the Number One ranking on iTunes Australia's 'Sporting Podcasts' list[6] in a little over three months on air. The show's popularity was due to the on-air chemistry between Quigley and Layland which saw them produce an informative show with a balance of humour, discussion and tactical analysis never heard before in Australia. Recorded in Southern Cross University's Lismore studio the show was discontinued in its original format following Layland's relocation to Melbourne in October 2011.

Melbourne Victory Women

After taking on a role at Football Federation Victoria,[7] Christian Layland took on the Media Officer position for Melbourne Victory's Women's side in the Westfield W-League.

Despite the team having a low print and social media profile in the past, within weeks Layland had made the clubs official Twitter account the most followed in the league and by the end of the season had gained more Facebook 'likes' in 2011/12 than any other club in the league - with only Brisbane Roar having more total likes.

With the team performing well with steady results on the field, Layland was able to gain some significant media coverage for the club, not only on The Football Sack[8] but also in Melbourne's major daily newspaper; The Herald Sun.[9]

Awards/Nominations

Southern Cross University

Australian Football Media Awards

Football New South Wales

References

  1. ↑ "http://www.thefootballsack.com/p/about.html" The Football Sack, Retrieved 3 March 2012
  2. ↑ "http://www.northernstar.com.au/story/2011/05/07/fun-run-to-help-children-christian-layland-chapman/" The Northern Star, Retrieved 3 March 2012
  3. ↑ "http://www.echonews.com.au/story/2011/05/12/grabbing-sports-journalism-by-the-balls/" The Northern Rivers Echo, Retrieved 3 March 2011
  4. ↑ "http://www2.footballnsw.com.au/index.php?id=17&tx_ttnews%5Btt_news%5D=5783&tx_ttnews%5BbackPid%5D=389&cHash=0bd8d5b926" Football New South Wales, Retrieved 3 March 2012
  5. ↑ "http://discover.scu.edu.au/2011/issue6/index.php/5" Southern Cross University, Retrieved 3 March 2012
  6. ↑ "http://www.scu.edu.au/news/media.php?item_id=1717&action=show_item&type=M" Southern Cross University, Retrieved 3 March 2012
  7. ↑ "http://footballfedvic.com.au/index.php?id=contacts" Football Federation Victoria, Retrieved 3 March 2011
  8. ↑ "http://www.thefootballsack.com/2011/12/brianna-davey-vs-melissa-barbieri-i.html" The Football Sack, Retrieved 3 March 2011
  9. ↑ "http://heraldsun.newspaperdirect.com/epaper/viewer.aspx" The Herald Sun, Retrieved 3 March 2012
  10. ↑ "http://discover.scu.edu.au/2011/issue10/index.php/6" Southern Cross University, Retrieved 3 March 2012

External links