Chocos

For the district, see Chocos District.

Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India.[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[2][3]

It is a hugely popular cereal in India.[2] The mascot of Chocos in India is Coco, which was the mascot of Cocoa Krispies.[4] In other countries like Germany the mascot is a bear called Chocos.[5]

The cereal itself is similar to Chocapic.

Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.[6]

References

  1. ↑ "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television
  2. ↑ 2.0 2.1 "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media
  3. ↑ "Kellogg Aims For A Bigger Bite Of Breakfast Cereal Market" - The Financial Express
  4. ↑ "Kellogg's Chocos readies new interactive contest for kids" - Indian Television
  5. ↑ http://www.kelloggs.de/de_DE/chocos-consumer-brand.html
  6. ↑ "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line

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