Chatterfly
| Founded | 2010 |
|---|---|
| Founder | Charles Michael Yim |
| Headquarters | San Mateo, CA |
| Website | http://www.plumdistrict.com/chatterfly |
Chatterfly is a mobile-based loyalty rewards program for local businesses.[1][2][3] Smartphone users earn loyalty points for actions like making purchases, scanning QR codes, posting pictures on social media sites, and more. The points are redeemable for local goods and services.[2][3][4]
Charles Michael Yim founded Chatterfly in June 2010.[1][4] The service was acquired by daily deals site Plum District in December 2011.[1][3][5] It was discontinued in November 2012.[6] Chatterfly is headquartered in San Mateo, CA[1][4]
History
Charles Michael Yim founded Chatterfly in June 2010.[1][4] The company launched in August 2011.[4] Yim became the company’s chairman and CEO.[1]
Chatterfly launched as a digital version of the paper punch card.[4] It offered a complete loyalty rewards program via smartphone applications for Android and iPhone.[4]
Chatterfly received $1 million in seed funding in February 2011.[1] The company launched its beta version in March 2011. The full version was released in August 2011.[4][7]
In September 2011, Chatterfly participated in the TC Disrupt SF 2011 Startup Alley.[1][8]
The mom-oriented daily deals site Plum District acquired Chatterfly in December 2011.[1][3] Plum District was interested in the startup’s neighborhood rewards program technology.[3][5]
Chatterfly was discontinued on November 1, 2012.[6]
Product
Chatterfly is a points-based loyalty rewards program.[1] In interviews, its founders describe the service as a frequent flyer program for local businesses.[2]
The smartphone app-based platform rewards customers for making purchases, completing activities, and sharing the business on social networks.[2][3] Smartphone users can earn points through purchases, QR codes, in-store promotions, social media, and more.[2][4]
Every action earns points. Customers can redeem their points at either local businesses or at Chatterfly itself.[4]
Businesses access the service via a web portal with analytics and customer monitoring.[7]
Founder
Charles Michael Yim founded Chatterfly in June 2010.[1][4] Yim is a serial entrepreneur who previously founded a startup in the consumer electronics industry. He also previously worked for Fortify Software in business development and for Cintas Corporation.
Awards & recognition
Chatterfly was featured in a KRON 4 interview for the San Francisco Bay area.[2]
Chatterfly has also appeared at the San Mateo Chamber of Commerce Business Expo and the TC Disrupt SF 2011 Startup Alley.[1][8][9]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 "Chatterfly". Crunch Base. Retrieved 2 April 2013.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Chatterfly KRON 4 Interview". Vimeo. Retrieved 2 April 2013.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 Sarah Perez (December 8, 2011). "Moms Love Daily Deals: Plum District Raises $20 Million, Acquires Chatterfly & DoodleDeals". TechCrunch. Retrieved 2 April 2013.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Sarah Perez (August 17, 2011). "Chatterfly Launches Mobile Digital Loyalty App". TechCrunch. Retrieved 2 April 2013.
- ↑ 5.0 5.1 "STARTUP ALLEY". TechCrunch. Retrieved 2 April 2013.
- ↑ 6.0 6.1 "Chatterfly". Plum District. Retrieved 2 April 2013.
- ↑ 7.0 7.1 Robert Scoble (September 6, 2011). "Chatterfly: online rewards for local businesses". Building43. Retrieved 2 April 2013.
- ↑ 8.0 8.1 "STARTUP ALLEY". Techcrunch. Retrieved 2 April 2013.
- ↑ "Chatterfly SM Chamber Expo". Vimeo. Retrieved 2 April 2013.