Car Throttle

Car Throttle is a British media platform company for car enthusiasts based in London.[1]

Founded in 2009 as a car blog by Adnan Ebrahim, the company has grown to become one of the largest car communities online and allows users to create content alongside featured editorial articles. In March 2015, Quantcast reported that Car Throttle received over 5 million monthly visitors globally.[2]

History

Funding

In July 2012, Car Throttle raised an undisclosed pre-seed round from London early-stage VC firm Passion Capital. In 2013, the company raised a further $550,000 from investors including Passion Capital, James Bromley (MailOnline) and Peter Read[3] which allowed it to make its first editorial, video and engineering hires. In January 2015, Car Throttle closed a $1.6 million round led by Redalpine with participation from Blake Chandlee (Facebook's first international employee).[4] Car Throttle is currently based in White Bear Yard, a coworking space in Clerkenwell, London for startup companies.[5]

Content

Car Throttle creates publishing tools to allow online car enthusiasts to share their opinions on cars and car culture. Described by TechCrunch as “Buzzfeed for cars”,[6] Car Throttle follows a similar model in producing content for its website aimed at distribution on social media platforms. Unlike Buzzfeed however, the website encourages and promotes user-generated content alongside editorial pieces, and has ambition to become "a platform, not simply a top-down publisher".[7]

As well as the platform, Car Throttle operates the largest car YouTube channel in the UK[8] and has a large presence on Facebook including ownership of[9] the “Car Memes” Facebook page.

References

  1. ↑ http://www.crunchbase.com/organization/car-throttle
  2. ↑ https://www.quantcast.com/carthrottle.com
  3. ↑ http://techcrunch.com/2014/03/11/carthrottle/
  4. ↑ http://techcrunch.com/2015/01/19/dorm-room-to-media-domination/
  5. ↑ http://www.crunchbase.com/organization/car-throttle
  6. ↑ http://techcrunch.com/2014/03/11/carthrottle/
  7. ↑ http://techcrunch.com/2015/01/19/dorm-room-to-media-domination/
  8. ↑ http://vidstatsx.com/youtube-top-100-most-subscribed-autos-vehicles-channels
  9. ↑ http://pando.com/2013/12/18/car-throttles-traction-proves-you-can-buzzfeed-ify-verticals/

External links