CallidusCloud

Callidus Software Inc.

Type	Public
Traded as	NASDAQ: CALD
Industry	Enterprise software
Founded	1996
Headquarters	Pleasanton, California, USA
Key people	Leslie J. Stretch (President & CEO) Bob L. Corey (SVP & CFO) Jimmy Duan (SVP & CTO) Giles House (SVP & CMO) Eric Brown (SVP & Sales) Mike Roberts  (Chief Customer Officer) Rory Cameron  (SVP & Corporate Development & Emerging Platforms)
Services	Enterprise software Software as a service Cloud computing solutions
Revenue	$ 136.6 million (2014)[1]
Number of employees	750 (2015)
Website	calliduscloud.com
Footnotes / references As of February 2015.[2][3]

CallidusCloud is a global enterprise software and SaaS company headquartered in Dublin, California. The company is best known for its cloud-based solutions for sales effectiveness and sales performance management software and services. The company was named the most innovative company of the year at the 2013 American Business Awards, also known as the StevieAwards.^[4]

History

Origins

Callidus Software Inc. was incorporated in Delaware on September 6, 1996^[5] by founders Andrew Swett and Scott Kitayama as a company specializing in providing Enterprise Incentive Management (EIM) application systems. Initial funding came from Onset Ventures. The first hire was former Chief Architect Greg Holmberg, followed by former President and CEO Reed D. Taussig.

In November 2003, the company went public on the Nasdaq National Market under the stock symbol CALD, raising US$70 million.^[6]

Acquisitions

The following is a list of acquisitions by CallidusCloud.com:

• ActekSoft (January 2010)
• ForceLogix Technologies (December 2010)^[7] – now Sales Performance Manager for CallidusCloud
• Salesforce Assessments (March 2011)^[8]
• Litmos (June 2011)
• iCentera (July 2011)^[9] – now Enablement for CallidusCloud
• Rapid Intake (September 2011)^[10]
• Webcom, Inc. (October 2011) – now Configure Price Quote (CPQ) for CallidusCloud
• LeadFormix (January 2012)^[11]
• 6FigureJobs (May 2012)^[12]
• LeadRocket (February 2014)^[13]
• Clicktools (September 2014)^[14]

Products and Services

CallidusCloud provides Software as a Service (SaaS) solutions for marketing and sales effectiveness. Their suite of solutions includes applications to identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, and streamline sales compensation. Additionally, they offer applications for sales hiring, sales gamification, and learning management including content authoring.

Lead to Money core concept

The company primary focus is the Lead to Money process. They advocate optimizing every step the process to drive sales productivity and revenue. The process includes making the right sales hire, training and on boarding them efficiently, and making the deal sizes bigger through guided selling and upselling, and cross-selling. It also includes motivating sales execution with targeted incentives and rewards and building a knowledge-based work culture with high frequency coaching and development that will drive sales performance.^[15] Providing the right tools to sales requires a strong understanding of the sales process. It starts with capturing Leads. Marketing automation tools maximize marketing efforts to deliver more, high-quality leads and drive revenue. Additionally, companies need to have a strategic selling plan to accurately evaluate territories and quota distribution to hit corporate goals. Approaching prospects requires streamlined sales enablement^[16] processes in order to deliver the right content at the right time in the sales cycle. Accelerating and automating the quoting process maximizes deal size and closes deals faster. The last step for the process is a well-established sales incentive compensation program in place, which quickly and accurately deploy rewards programs to drive the behaviors that align with corporate objectives.

Partnerships

CallidusCloud Global Alliance Partners providing integrated solution that complement Calliduscloud products; System Integrators Partners providing user companies with a wide range of selections to support different sales methodologies and drive revenue;^[17] Technology Partners provide functionality that complements CallidusCloud product capabilities. These partner companies include Adobe, Accenture, Canidium LLC, Deloitte, NetSuite, OpenSymmetry, Oracle, Salesforce.com, and SAP.

Awards and Recognition

• 2014 Stevie Awards 4 Gold Stevies in the 2014 International Business Awards and 14 wins total in the American business awards.^[18][19]
• 2014 CIO Review^[20] - Top 100 Most Promising Big Data Companies^[21]
• 2013 Gartner Magic Quadrant - A Leader In The Sales Performance Management Market.^[22]
• 2013 Stevie Awards Gold 'Grand Stevie' for the 10 most successful companies and 19 wins in total across the international and American business awards.^[23][24]
• 2012 Stevie Awards Best Cloud App/Service, Best Financial Management Solution for its Sales Effectiveness Suite.^[25]
• 2012 CODiE Award - Best Cloud Application/Service, Human Capital Management Solution, Financial Management Solution^[26]
• 2011 CODiE Award - Best Cloud Infrastructure Application^[26]

References

External links

• CallidusCloud.com