CHWV-FM

CHWV-FM
City of license Saint John, New Brunswick
Branding 97.3 The Wave
Slogan "Saint John's Best Music"
Frequency 97.3 MHz (FM)
First air date February 19, 2001
Format modern adult contemporary
ERP 100,000 watts
Callsign meaning C H WaVe
Owner Acadia Broadcasting
Sister stations CHSJ-FM
Website 97.3 The Wave

CHWV-FM is a modern adult contemporary station in Saint John, New Brunswick, Canada. It is better known as 97.3 The Wave.

History

On August 24, 2000, New Brunswick Broadcasting Co., Limited received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate a new adult contemporary music format at Saint John. [1]

Their first broadcast was on February 19, 2001, as an Adult Contemporary station. In January 2003, the station changed formats to adult top 40, morphing to more of a modern adult contemporary direction (or an adult top 40/alternative rock mix) from when CIOK-FM switched to adult top 40 by 2009 to duplicate the same format as CKCW-FM in Moncton, New Brunswick.

The station's new main competitor is CIOK-FM which recently changed to hot AC, the station's other competitors include CIBX-FM in Fredericton, and WCRQ-FM in Calais, Maine.

Since 2011, the station began phasing in more rhythmic contemporary content; however it is still a Canadian hot adult contemporary reporter per Mediabase and Nielsen BDS. Even though with non-pop rock music still getting a few adds, they remain a modern adult contemporary.

References

External links

Coordinates: 45°28′41″N 66°14′01″W / 45.47806°N 66.23361°W