C. F. Hathaway Company

C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. The company closed its Maine factory in 2002, making it the second to last major American shirt company (Gittman Bros. in NE PA continues with U.S. mfg.) to produce shirts in the United States.[1]

Hathaway is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather in 1951.[2] The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision,[3] but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident.[4] The "Hathaway man" campaign was selected by Advertising Age as #22 on its list of the greatest ad campaigns of the 20th century.[5]

The "Hathaway man" reappeared in a 1993 sketch on Saturday Night Live, where he was played by Phil Hartman sans moustache. The Hathaway man works to get a discouraged hand model who lost part of a finger in a car accident back into modeling.

References

  1. ↑ "Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant". The New York Times. 2002-10-20. Retrieved 2008-04-02.
  2. ↑ "The Rise and Fall of David Ogilvy". Bloomberg Businessweek. 2009-01-08. Retrieved 2010-11-02.
  3. ↑ "Baron George Wrangell obituary". Time. 1969-06-20. Retrieved 2008-04-02.
  4. ↑ "One Eyed Flattery". Time. 1952-06-23. Retrieved 2008-04-02.
  5. ↑ Bob Garfield. "Top 100 Advertising Campaigns". Advertising Age. Retrieved February 15, 2012.

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